S Kelly
Data Warehousing – The Route to Mass Customization Updated & Expanded
The Route to Mass Communication
Paperback Engels 1996 9780471963288
Verwachte levertijd ongeveer 16 werkdagen
Samenvatting
Though companies have amassed an enormous amount of data, they haven′t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.
Specificaties
ISBN13:9780471963288
Taal:Engels
Bindwijze:paperback
Aantal pagina's:228
Uitgever:John Wiley & Sons
Hoofdrubriek:Inkoop en logistiek, Algemeen management
Lezersrecensies
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Inhoudsopgave
Information Enterprises: The Early Innovators.
<br />
<br /> The Case for Utilising Corporate Data: The Basis for Strategy.
<br />
<br /> The History of Decision Support Systems: A Record of Failure.
<br />
<br /> Defining the Business Requirements: Building an `Enterprise Model′.
<br />
<br /> Mass Customisation of Products and Services––The Future Trend.
<br />
<br /> Aligning the Data Warehouse with Organisational Culture––A Key Concern.
<br />
<br /> Managing a Pan–Corporate Project––A Planning and Sponsorship Model.
<br />
<br /> Justifying a Corporate Data Warehouse––The Business Case.
<br />
<br /> Building the Corporate Data Warehouse––An Architectural Model.
<br />
<br /> Choosing the Right Platform––The Technology Options.
<br />
<br /> The Future––Threats and Opportunities.
<br />
<br /> References.
<br />
<br /> Index.
<br />
<br /> The Case for Utilising Corporate Data: The Basis for Strategy.
<br />
<br /> The History of Decision Support Systems: A Record of Failure.
<br />
<br /> Defining the Business Requirements: Building an `Enterprise Model′.
<br />
<br /> Mass Customisation of Products and Services––The Future Trend.
<br />
<br /> Aligning the Data Warehouse with Organisational Culture––A Key Concern.
<br />
<br /> Managing a Pan–Corporate Project––A Planning and Sponsorship Model.
<br />
<br /> Justifying a Corporate Data Warehouse––The Business Case.
<br />
<br /> Building the Corporate Data Warehouse––An Architectural Model.
<br />
<br /> Choosing the Right Platform––The Technology Options.
<br />
<br /> The Future––Threats and Opportunities.
<br />
<br /> References.
<br />
<br /> Index.
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan