D Mercer
Marketing – The Enyclopedic Dictionary
The Enyclopedic Dictionary
Paperback Engels 1999 9780631211266
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non–profit sectors, together with new developments in marketing theory and practice.
Specificaties
ISBN13:9780631211266
Taal:Engels
Bindwijze:paperback
Aantal pagina's:600
Uitgever:John Wiley & Sons
Hoofdrubriek:, Algemeen management
Lezersrecensies
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Inhoudsopgave
1. Introduction.
<p>2. Marketing Research.</p>
<p>3. Consumer Behaviour.</p>
<p>4. The External Environment.</p>
<p>5. Positioning.</p>
<p>6. The Product or Service.</p>
<p>7. New Products.</p>
<p>8. Pricing.</p>
<p>9. Distribution.</p>
<p>10. Advertising.</p>
<p>11. Promotion.</p>
<p>12. Selling and Sales Management.</p>
<p>13. Meetings.</p>
<p>14. International Marketing.</p>
<p>15. Marketing Planning.</p>
<p>2. Marketing Research.</p>
<p>3. Consumer Behaviour.</p>
<p>4. The External Environment.</p>
<p>5. Positioning.</p>
<p>6. The Product or Service.</p>
<p>7. New Products.</p>
<p>8. Pricing.</p>
<p>9. Distribution.</p>
<p>10. Advertising.</p>
<p>11. Promotion.</p>
<p>12. Selling and Sales Management.</p>
<p>13. Meetings.</p>
<p>14. International Marketing.</p>
<p>15. Marketing Planning.</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan