Here′s the Pitch – How to Pitch Your Business to Anyone, Get Funded and Win Clients
How to Pitch Your Business to Anyone, Get Funded, and Win Clients
Gebonden Engels 2012 9781118137529Samenvatting
Advice for every pitch situation a modern day entrepreneur will encounter
Whether you′re pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high–impact pitch. Here′s the Pitch reveals powerful proven techniques to get your audience to take the action you want. You′ll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts.
Here′s the Pitch provides advice for every possible pitch situation, including virtual and Web 2.0 pitches. This book:
Demonstrates proven, effective pitch techniques
Offers step–by–step advice for preparing your pitch
Helps you develop a confident, winning mind–set
Examines a range of pitch scenarios entrepreneurs frequently encounter
Don′t lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. Here′s the Pitch provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Introduction Life s a Pitch xi</p>
<p>PART I The Mechanics of Pitching 1</p>
<p>Chapter 1 The Power Dynamics of the Pitch 3</p>
<p>Chapter 2 Stand and Deliver 17</p>
<p>Chapter 3 Engage and Inspire 27</p>
<p>Chapter 4 The Power of Stories 37</p>
<p>Chapter 5 Handling Questions 47</p>
<p>PART II Forms of Pitch 59</p>
<p>Chapter 6 Attention–Grabbing Pitches 61</p>
<p>Chapter 7 The e–Pitch 73</p>
<p>Chapter 8 Pitch Materials: The Executive Summary and Pitch Deck 91</p>
<p>PART III Specific Audiences 105</p>
<p>Chapter 9 The Sales Pitch 107</p>
<p>Chapter 10 The Investor Pitch 119</p>
<p>Chapter 11 Crowdfunding: Pitching to the People 139</p>
<p>Chapter 12 Pitching the Media 153</p>
<p>PART IV Preparation 161</p>
<p>Chapter 13 Develop a Winning Mind–Set 163</p>
<p>Chapter 14 Prepare to Win 175</p>
<p>Bibliography 189</p>
<p>Index 191</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan