Social Machines – How to Develop Connected Products That Change Customers′ Lives
How to Develop Connected Products That Change Customers′ Lives
Gebonden Engels 2013 9781118471685Samenvatting
Companies like Facebook and Twitter have redefined social interaction. But what if machines like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using social machines to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love.
Explains how smart phones and tablets enable Social Machines
Describes how digital technology is being baked in to the most unlikely new products even wheelchairs.
Articulates how the Internet of Things is becoming social and why that s the foundation for powerful new business models
In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Part I Social Machines: An Overview 1</p>
<p>Chapter 1 Introduction 3</p>
<p>Chapter 2 A Social Internet of Things 11</p>
<p>Chapter 3 Why Social Networks Must Evolve 21</p>
<p>Everything Will Get Connected 23</p>
<p>Everything Will Get Smarter 29</p>
<p>Everything Will Get Social 30</p>
<p>We re Running Out of Humans! 33</p>
<p>Chapter 4 Social Machines and the Future of Humankind 35</p>
<p>Part II Every Product Is a Platform: Rethinking Product Design in the Age of Connectedness 47</p>
<p>Chapter 5 Overview 49</p>
<p>Chapter 6 A Brief History of Abstraction 53</p>
<p>Chapter 7 Social Product Design 65</p>
<p>Connected versus Social 68</p>
<p>Example 1 The Weather Station 73</p>
<p>Example 2 Wheelchairs and Hand Sanitizers 80</p>
<p>Example 3 The Social Bicycle 84</p>
<p>Chapter 8 Avatars and the Social Seven: Unique Characteristics of Social Machines 99</p>
<p>The Social Seven Overview 102</p>
<p>The Social Seven Details 105</p>
<p>Chapter 9 Spheres of Use, or Why Your New Product Should Do Things You Never Envisioned 117</p>
<p>Part III The Business of Social Machines 121</p>
<p>Chapter 10 Introduction 123</p>
<p>People Sharing Things 125</p>
<p>Things Sharing Data 130</p>
<p>Chapter 11 How to Build a Business Using Social Machines 137</p>
<p>Retrofit Model 139</p>
<p>Built–in Model 142</p>
<p>Chapter 12 My Customer s Customer Is My Customer: The Beauty of a Social Value Chain 149</p>
<p>Chapter 13 The Art of Social Pricing 153</p>
<p>Part IV Getting Started 157</p>
<p>Chapter 14 Design Requirements: What Does It Take to Design and Build a Social Machine? 159</p>
<p>But First, a Quick Story. . . 161</p>
<p>How Do I Make My Product Social? 167</p>
<p>Retrofi t Model 183</p>
<p>Built–in Model 185</p>
<p>Chapter 15 Getting There from Here 189</p>
<p>Part V Scenarios 195</p>
<p>Chapter 16 Smart Home 197</p>
<p>Chapter 17 Retail 203</p>
<p>Chapter 18 Transportation 211</p>
<p>Chapter 19 Finance 217</p>
<p>Chapter 20 Health and Wellness 223</p>
<p>Part VI Resources 229</p>
<p>Index 235</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan