, ,

The Power of Customer Misbehavior

Drive Growth and Innovation by Learning from Your Customers

Gebonden Engels 2013 9781137348913
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

Specificaties

ISBN13:9781137348913
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Inhoudsopgave

1. Why is Viral Growth Important? 2. The Viral Model 3. Technological Factors 4. Demonstrating Skills, Proficiency, Taste and Accomplishments 5. Seeing and Being Seen 6. Getting It Right 7. Getting It Wrong 8. Conclusion

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        The Power of Customer Misbehavior