Asian Perspectives on the Development of Public Relations

Name: Asian Perspectives on the Development of Public Relations
Author: T. Watson

Other Voices

Gebonden Engels 2014 9781137398130

61,99

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Samenvatting

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.

Specificaties

ISBN13:9781137398130

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Strategisch management, Reclame en verkoop, Marketing

Serie:National Perspectives on the Development of Public Relations

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Inhoudsopgave

Introduction; Tom Watson 1. Australia and New Zealand; Mark Sheehan (Australia); Chris Galloway (New Zealand) 2. China; Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen 3. India; John V. Vil'Anilam 4. Indonesia; Gregoria Arum Yudarwati 5. Japan; Koichi Yamamura, Seiya Ikari and Takashi Kenmochi 6. Malaysia; Zeti Azreen Ahmad 7. Philippines; Marianne D. Sison and Zeny Sarabia-Panol 8. Singapore; May O. Lwin and Augustine Pang 9. Taiwan; Yi-Chen Wu and Ying-Ju Lai 10. Thailand; Napawan Tantivejakul 11. Vietnam; Loan T.H. Van