Corporate Communication ISE

Name: Corporate Communication ISE
Author: Paul Argenti

Paperback Engels 2022 8e druk 9781265092252

€ 88,98

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Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Specificaties

ISBN13:9781265092252

Taal:Engels

Bindwijze:paperback

Uitgever:McGraw-Hill Education

Druk:8

Verschijningsdatum:24-3-2022

Hoofdrubriek:Algemeen management

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Inhoudsopgave

1 The Changing Environment for Business
2 Communicating Strategically
3 An Overview of the Corporate Communication Function
4 Corporate Brand and Reputation
5 Corporate Responsibility
6 Media Relations
7 Internal Communications
8 Investor Relations
9 Government Relations
10 Crisis Communication