Brilliant Social Media

Name: Brilliant Social Media
Author: Adam Gray

How to start, refine and improve your social business media strategy

Paperback Engels 2013 9781292001135

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Samenvatting

'A must read for anyone who wants to find out what social media can do for their business'

Nikki King OBE, MD of Isuzu Truck (UK) and star of 'Undercover Boss'

Whether it’s Facebook, Twitter or LinkedIn, businesses are now expected to have a social media presence. But if you haven’t made a start or you’re dabbling without a proper strategy, then it’s easy to feel overwhelmed. How does it work? How much of my time will it take? When will I see the benefit? What do I do to get heard?

Brilliant Social Media will help you get started straightway with social media, then refine and improve your strategy to get real business results. Social media is easy when you know how.

Brilliant outcomes:

· Understand how social media works, and why it’s good for business

· Find out which platforms will best suit your business goals

· Make social media part of your wider marketing plan

· Discover how to adapt and improve by learning from what works

Specificaties

ISBN13:9781292001135

Taal:Engels

Bindwijze:Paperback

Uitgever:Pearson Education

Hoofdrubriek:Internet en social media, Internet en social media

Serie:Brilliant Business

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Inhoudsopgave

Publisher's acknowledgements About the author About the book (go on, read me) Introduction – embracing change Chapter 1: Setting the scene – how marketing used to work Part 1 – Why social media works for business Chapter 2: The problem with traditional marketing Chapter 3: Why social media is the marketing of the future Chapter 4: Overarching principles that you must remember Chapter 5: Getting started Part 2 – Choosing and using platforms Chapter 6: Selecting the right social media platforms Chapter 7: LinkedIn Chapter 8: Facebook Chapter 9: Twitter Chapter 10: Google+ Chapter 11: YouTube Chapter 12: The best of the rest: Flickr/Picassa/Pinterest Part 3 – Making social media work harder Chapter 13: Tools to better manage your social media accounts Chapter 14: How to measure your success in social media Chapter 15: Refining your presence Chapter 16: Social media monitoring Chapter 17: Other things you need to know Chapter 18: Understanding and managing risks Chapter 19: How to build social media into the rest of your marketing   Conclusion Glossary Index