D. Yang
Understanding and Profiting from Intellectual Property
A guide for Practitioners and Analysts
Paperback Engels 2008 9781349543168
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.
Specificaties
ISBN13:9781349543168
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Lezersrecensies
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Inhoudsopgave
1: Understanding and Profiting from IP: A Beginning PART I: INTELLECTUAL PROPERTY FUNDAMENTALS 2 Intellectual Property Theories 3: Intellectual Property Systems PART II: INTELLECTUAL PROPERTY ENVIRONMENTS 4: The Effects of Intellectual Property on Political Economy 5: The Effects of Political Economy on Intellectual Property 6: The Effects of Culture on Intellectual Property PART III: INTELLECTUAL PROPERTY MANAGEMENT 7: Managing Intellectual Property Assets 8: Valuing Intellectual Property PART IV: INTELLECTUAL PROPERTY STRATEGIES 9: Commercialising Intellectual Property Internationally 10: Licensing and Contracting Intellectual Property Internationally 11: Global Piracy and Strategic Responses 12: Understanding and Profiting from IP: New Beginnings
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan