New Activism and the Corporate Response

Name: New Activism and the Corporate Response
Author: S. John

Gebonden Engels 2003 9781403903112

61,99

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Samenvatting

This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.

Specificaties

ISBN13:9781403903112

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Strategisch management, Persoonlijke effectiviteit

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Inhoudsopgave

E-Campaigning in a Digital Era The Law and Politics The Use of Front Groups The Spinning of the Media Corporate Lobbying at a Global Level The Inpact of the Internet Industry Practitioners The Political Perspective The Administration Political Advertising Thought Leadership Trade Associations Grassroots Lobbying Lobbying in Different Systems Co-ordinating a Global Lobbying Effort How to Counter Protest Global Restrictions on Lobbying by Corporations Conclusion