Google Power Search

Introduction;
Conventions Used in This Book;
Using Code Examples;
Safari® Books Online;
How to Contact Us;
Credits;
Content Updates;
Chapter 1: Refining Your Searches;
1.1 Multiple Words;
1.2 Case Insensitivity;
1.3 Superfluous Words;
1.4 Exact Phrases;
1.5 Word Order;
1.6 Singular Versus Plural;
1.7 Wildcard;
1.8 Number Range;
1.9 Punctuation;
1.10 Accents;
1.11 Boolean Logic;
1.12 Stemming;
1.13 Synonyms;
Chapter 2: Google Search Operators;
2.1 filetype:;
2.2 site:;
2.3 inurl:;
2.4 allinurl:;
2.5 intext:;
2.6 allintext:;
2.7 intitle:;
2.8 allintitle:;
2.9 inanchor:;
2.10 allinanchor:;
2.11 daterange:;
2.12 related:;
2.13 info:;
2.14 link:;
2.15 cache:;
2.16 define:;
2.17 stocks:;
2.18 {area code};
2.19 {street address};
2.20 {mathematical expression};
2.21 {package tracking ID}, {flight number}, etc.;
2.22 {time in location};
2.23 {weather in location};
2.24 {movies in location};
2.25 {flights to/from location};
Chapter 3: Initial Market Research Using Google;
3.1 A Search for Market Research in the Food Industry;
3.2 More Searching;
3.3 Alternative Date Range and Sorting Method;
3.4 Finding Documents People Thought Weren’t Public;
3.5 Key Features of the Google User Interface;
3.6 Other Google Interface Features;
3.7 Teasing Out More, Better Data;
Chapter 4: Understanding the Breadth and Depth of Google, Inc.;
4.1 Google Tools and Services;
4.2 Applying Google’s Tools;
4.3 Making Your Desktop More Efficient;
Chapter 5: Forming a Good Research Strategy;
5.1 Choosing the Right Tool for the Job;
5.2 A Market Research Scavenger Hunt;
5.3 The Path to Google Greatness;
Chapter 6: The Technical Side of Web Research;
6.1 SEO for Firefox;
6.2 Advanced Query String Parameters;
6.3 Adding Omitted Results;
6.4 Finding People to Link to You;
6.5 Reducing the Result Set When Testing For Indexation;
6.6 Monitoring Incoming Links and Measuring Anchor Text Strength;
6.7 Checking Image Indexing;
Colophon;