Social Media Audit

Name: Social Media Audit
Author: Urs E. Gattiker

Measure for Impact

Paperback Engels 2012 2013e druk 9781461436027

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Samenvatting

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.

This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

Specificaties

ISBN13:9781461436027

Taal:Engels

Bindwijze:paperback

Aantal pagina's:106

Uitgever:Springer New York

Druk:2013

Hoofdrubriek:Internet en social media, Algemeen management, Organisatiekunde

Serie:SpringerBriefs in Computer Science

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Inhoudsopgave

Introduction.- Cost Analysis: Facebook and Google Plus.- Preparing for the Social Media Audit.- Scope and Focus of the Social Media Audit.- Develop and Manage Process.- Governance, Compliance and Maintenance of the Process.- Evaluating the Process - Quality Assurance.- Continuous Improvement.- Conclusion.