Cornelius Herstatt,
Rajnish Tiwari
Lead Market India
Key Elements and Corporate Perspectives for Frugal Innovations
Paperback Engels 2018 9783319835099
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
Specificaties
ISBN13:9783319835099
Taal:Engels
Bindwijze:paperback
Uitgever:Springer International Publishing
Lezersrecensies
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Inhoudsopgave
<p>Chapter 1 India’s Emergence as a Lead Market for Frugal Innovations: An Introduction to the Theme and to the Contributed Volume.- Chapter 2 Frugal Innovation: An Assessment of Scholarly Discourse, Trends and Potential Societal Implications.- Chapter 3 Frugality in Indian Context: What Makes India a Lead Market for Affordable Excellence?.- Chapter 4 Emerging Patterns of Grassroots Innovations: Results of a Conceptual Study Based on Selected Cases from India.- Chapter 5 Consumer Innovation in the poor versus rich world – Some Differences and Similarities.- Chapter 6 Lessons from low-cost healthcare innovations for the Base-of the Pyramid markets: How incumbents can systematically create disruptive innovations.- Chapter 7 Developing Frugal Innovations with Inventive Analogies: Preliminary Evidence from Innovations in India.- Chapter 8 Made in India for the World: An Empirical Investigation into Novelty and Nature of Innovations.- Chapter 9 India’s Electronic Voting Machines: Social Construction of a Controversy Surrounding a Frugal Innovation.- Chapter 10 Renewable Energy in India: Policies, Trends and Foreign Direct Investments in Research and Development.- Chapter 11 Commercial Vehicle Industry in India: An Investigation of the Innovation and Business Trends (2000-2015).</p> <br>
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