Peter Schneckenleitner,
Wolfgang Reitberger,
Alexandra Brunner-Sperdin
Conference Proceedings Trends in Business Communication 2022
Paperback Engels 2023 9783658406189
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
The academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022.
Specificaties
ISBN13:9783658406189
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden
Lezersrecensies
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Inhoudsopgave
What’s in a Name? - Digital Grocery Retailing.- Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing.- Employer Attractiveness in Alpine Destinations.- Nothing ever happens, and I wonder.- On the Agenda: Maslow.- Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels.- Green, Digital Storytelling.- Digital Dialogic Communication.- A Management Model for the effective and sustainable implementation of Operational Excellence initiatives at plant-level.- Social Media Communication in the Tyrolean State Parliament Election Campaign 2022.- Media Use in the Covid-19 Pandemic.- Trends in Communication 2023.- Analysing the Behaviour of Online Daily Newspaper Readers.- The Storyporting Method in the Context of Sport Journalism.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan