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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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gebondenEngels9783030298678 21-11-2019
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.  Meer
90,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030772031 12-9-2021
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market.  Meer
211,86
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030477639 14-5-2020
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain).  Meer
168,99
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gebondenEngels9783030481131 11-6-2020
This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites.  Meer
144,99
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gebondenEngels9783030813284 29-10-2021
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.  Meer
183,74
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030769376 17-5-2022
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackDuits9783030912284 24-9-2022
Dieses Buch beschreibt, wie professionelles Strategisches Account Management zur gegenseitigen Wertschöpfung bei Kunden und Lieferanten sowie zur Sicherung einer stabilen Positionierung beitragen kann.  Meer
51,46
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030861056 13-11-2021
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book.  Meer
169,68
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031186653 3-1-2024
This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular.  Meer
240,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031116636 13-10-2023
This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity.  Meer
127,51
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031133992 29-9-2023
This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME.  Meer
127,51
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gebondenEngels9783030479121 12-9-2020
“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations.  Meer
180,99
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gebondenEngels9783030669157 25-8-2021
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and.  Meer
156,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030673376 26-3-2021
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain.  Meer
36,13
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gebondenEngels9783030944438 22-3-2022
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.  Meer
141,57
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030944469 23-3-2023
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.  Meer
141,57
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031355882 17-4-2024
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.  Meer
211,86
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paperbackEngels9783030864088 20-11-2022
This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special interest tourism (SIT), luxury yachting is an exclusive area of tourism and practice which operates in a relatively small and niche environment.  Meer
197,80
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031234552 11-1-2023
In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias.  Meer
57,22
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031299650 22-6-2023
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues.  Meer
57,22
Verwachte levertijd ongeveer 9 werkdagen

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