In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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Discover how the world′s leading companies have added value to their company by rewiring the brand creation process
Brand Rewired showcases the world′s leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Meer
In
Loyalty Myths
, the authors have assembled 53 of the most common beliefs about customer loyalty all of them wrong or misconceived! Each of the beliefs in this book is debunked with real–world examples. Meer
"Close your door. Shut down your e–mail. Let voice mail catch your calls. You′re going to want to give this book your full attention. It′ll take an hour of your time (okay, maybe two), but it may be the most fruitful hour (or two) you′ve ever spent. Meer
Fast and Efficient Context–Aware Services gives a thorough explanation of the state–of–the–art in Context–Aware–Services (CAS). The authors describe all major terms and components of CAS, defining context and discussing the requirements of context–aware applications and their use in 3rd generation services. Meer
Do Your Customers Make More Money Doing Business With You?
Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Meer
Praise for How to Sell at Margins Higher Than Your Competitor
"This is the complete book for both new and experienced salespeople and business owners to learn and re–learn the essentials for success. Meer
You can get there
Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Meer
Industrial or business–to–business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. Meer
International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. Meer
Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries,
Silver Bullet Selling reveals the secrets all great sales professionals have in common. Meer
This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. Meer
A public relations specialist with over 40 years of experience provides up–to–the–minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Meer
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no–one has yet brought the two issues together. This book changes that. Meer
A fresh step–by–step guide for identifying your nonprofit′s planned giving prospects and inspiring them to give generously
Donor–Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Meer
"If You′re Not Out Selling, You′re Being Outsold is more than a ′how–to–sell′ book. St. Lawrence and Johnson have approached the art of selling from a witty, entertaining, and inspirational view. Meer
Now more than ever, it′s critical for mental health professionals to find new ways to succeed in today′s competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step–by–step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media. Meer
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. Meer
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Meer
Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other’s needs and ultimately care for each other. Meer
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Meer
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