In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Now––America′s #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America′s best known and most successful businesses, such as Sears, Spiegel, L. Meer
Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don′t know what to do. Meer
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing′s fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. Meer
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Meer
Praise for Exceptional Selling
"Thull′s leading–edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace. Meer
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. Meer
Sales training doesn t develop sales champions. Managers do.
The secret to developing a team of high performers isn t more training but better coaching. Meer
Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10–point, step–by–step method in
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Meer
The small or mid–sized business′ guide to outselling the big boys
Often, small or mid–sized businesses don′t think they have the resources or the talent to compete with the larger competitors in their industry. Meer
Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Meer
Practical business guides that pull no punches
Dave Anderson′s TKO series presents no–nonsense, down–in–the–trenches management strategies that work in the real world of business. Meer
"Close your door. Shut down your e–mail. Let voice mail catch your calls. You′re going to want to give this book your full attention. It′ll take an hour of your time (okay, maybe two), but it may be the most fruitful hour (or two) you′ve ever spent. Meer
Praise for Heavy Hitter Sales Wisdom
"Steve Martin takes a much–needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers′ minds. Meer
This guide shows how to develop sales and promotional pieces in–house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Meer
Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market and recover from the destruction of caused to tourism businesses and destinations. Meer
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you′re a student or a young professional loaded with questions, this one–of–a–kind guide shows you how to land a job and how to thrive once you′re in and the pressure is on. Meer
Practical strategies for better customer service based on the principles
of servant–leadership
Individuals in the workforce and the clients they serve are the fundamental building blocks of every company in America. Meer
HOW TO SELL TO AN IDIOT
Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don′t even realize when they are getting the deal of a lifetime. Meer
A father and son sales team reveal the secrets of sales success
In Golden Circle Secrets, father–and–son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Meer
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