In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Meer
Fast and Efficient Context–Aware Services gives a thorough explanation of the state–of–the–art in Context–Aware–Services (CAS). The authors describe all major terms and components of CAS, defining context and discussing the requirements of context–aware applications and their use in 3rd generation services. Meer
This book is the result of a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. The seminar is part of project funded for 4 – 5 years to discuss the future of marketing. Meer
The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. Meer
Praise for Exceptional Selling
"Thull′s leading–edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace. Meer
Praise for How to Deal with Difficult Customers
"The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties. Meer
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. Meer
Praise for The Online Advertising Playbook
"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don′t always get it right. Meer
Praise for Heavy Hitter Sales Wisdom
"Steve Martin takes a much–needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers′ minds. Meer
Marketing is all about ideas. And
Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners both literally and commercially. Meer
The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years. Meer
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need–now fully revised and updated
In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. Meer
Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market and recover from the destruction of caused to tourism businesses and destinations. Meer
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Meer
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ? Meer
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big–box stores alike. Meer
If you re an entrepreneur, or you re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits no matter what kind of business you own and helps you get the most out of your limited resources. Meer
Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Meer
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. Meer
SugarCRM is an innovative customer relationship management software solution that enhances your company s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. Meer
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