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Pagina 92 van 3.734 resultaten

Sam Fullerton

Sports Marketing

PaperbackEngels9781948426435 5-7-2023

200,23

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Professional Selling

PaperbackEngels9781948426541 4-7-2023

171,77

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Javier Sanchez Lamelas

Martketing

PaperbackEngels9781910649862 30-8-2016

Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. Meer

18,96

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Wine Tourism Destination Management and Marketing

gebondenEngels9783030004361 8-7-2019

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Meer

183,99

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Ranga Chimhundu

Marketing Food Brands

paperbackEngels9783030093358 25-12-2018

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. Meer

141,29

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Diana Derval

Designing Luxury Brands

paperbackEngels9783030100759 4-1-2019

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Meer

78,99

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Handbook of State Aid for Film

paperbackEngels9783030101008 25-12-2018

This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today’s global challenges in the film industry such as industry change, digital transformation, and shifting audience tastes. Meer

240,99

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Don Failla

The 45 Second Presentation That Will Change Your Life

PaperbackEngels9781935278368 22-1-2009

12,09

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Fundamentals of Marketing

PaperbackEngels9781910158982 30-3-2018

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. Meer

55,72

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Critical Marketing Studies

paperbackEngels9781847875709 23-4-2009

Provides an in-depth look at how marketing has grown from its initial focus on business and market exchange to its current influence in social, political and economic arenas. Meer

750,-

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Party Marketing

PaperbackEngels9781907794179 30-6-2023

A different and entertaining way of looking at the key drivers of successful marketing. Meer

24,49

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Emanuele Nenna

Creative 4Cast

GebondenEngels9781907794278 7-11-2012

A timely manifesto for change and success in today's rapidly evolving advertising industry. Meer

21,73

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Business-to-Business Marketing

paperbackEngels9781849205467 4-1-2011

This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Meer

1.012,14

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Macromarketing

paperbackEngels9781848607040 20-8-2009

This essential reference work is contemporary and comprehensive, providing multiple perspectives on controversial topics within macromarketing such as trade versus aid, and ethical distribution of wealth. Meer

1.012,14

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Steven (Associate Professor, Queensland University of Technology) Pike

Tourism Marketing for Small Businesses

PaperbackEngels9781911396352 22-2-2018

This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building block for effective and practical marketing plans. Meer

55,72

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Tourism’s New Markets

GebondenEngels9781911635628 30-9-2020

With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segments and develop a new research framework. Meer

158,29

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Essentials of Digital Marketing

GebondenEngels9781911396000 26-2-2018

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. Meer

158,29

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Marketing Perspectives

PaperbackEngels9781911396192 31-8-2017

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing. Meer

55,72

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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

PaperbackEngels9781911396987 31-7-2019

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture. Meer

55,72

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Contemporary Issues in Digital Marketing

PaperbackEngels9781911450238 30-6-2018

Despite pervasive digitaltechnologies, digital marketing is still in its infancy. The term digitalmarketing is commonly used but its meaning is far from concise. Meer

44,21

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