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The discussion about increased product complexity in Western European companies has been omnipresent for decades. This is due to ever new demands (real or c- ceived) from the market and new possibilities (technical and others) open to the p- viders of products and services to come up fast with very specific solutions. Meer
Oliver Conze analysiert den Einfluss von Kundenvorteilen auf die Kundenloyalität und arbeitet drei unterschiedliche Segmente als Kundenbeziehungstypen heraus, die eine differenzierte Gestaltung von Maßnahmen des Kundenbeziehungsmanagements ermöglichen. Meer
Die vielschichtigen Ursache-Wirkungs-Beziehungen, die aus ganz unterschiedlichen Richtungen auf das moderne Produktionsmanagement einwirken und sowohl Aufbau und Nutzung von (Erfolgs-)Potentialen, Systematisierung und Konzeptualisierung von Innovationen und technologischen Zugängen zur Produktion sowie Kooperations- und Koordinationsaspekte der Wertschöpfung werden umfassend abgebildet. Meer
Manfred Bruhn ist es mit dem "Handbuch Markenführung" gelungen, das gesamte Spektrum der Erkenntnisse und Standpunkte zur Markenführung und zum Markenartikel unter Berücksichtigung neuester Entwicklungen in einem Nachschlagewerk zu vereinen. Meer
This book is a comparative study of the critical factors in berth productivity in Chinese and South Korean container terminals. It first defines the concept of berth productivity, and then establishes a regression model to evaluate the productivity factor. Meer
This book offers a comprehensive overview of sustainability and management in India and through its insightful essays highlights the complex and multifaceted nature of sustainability as a concept. Meer
This book argues that large corporations need to implement governance practices and processes that make them better innovators and that the challenge is to identify organizational principles and practices that provide the best chance of delivering innovative products to create a meaningful consumer experience. Meer
The Art and Science of Entrepreneurship benefits from the many years of experience of the author and many entrepreneurs in making sense of how the traits and thinking preference of entrepreneurs make them successful. Meer
The book provides an overview of developments in the field of entrepreneurship education, with special reference to global perspectives on innovations and best practices, as well as research in the emerging economy context. Meer
It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. Meer
For a long time, quality has been one of industry's main preoccupations. It remains so today. There is some foundation for the statement that there is a 'quality crisis' in Europe, the methods traditionally used in our industries being unable to meet today's demands. Meer
This book focuses on ‘research on research methodologies’ – an area rarely addressed in social entrepreneurship. Methodological debates are integral to the quest for knowledge and to advancing theories and practices in any field, and, as a multi-disciplinary and emerging field, social entrepreneurship cannot avoid such debates. Meer
This book presents research on how businesses can be empowered to manage their company’s risk exposure in international settings. It elaborates on approaches that advocate the minimizing of threats and sizing opportunities as the best strategy through which corporate objectives are maximized. Meer
This book is a collection of studies on economic development and growth in selected African countries. It consists of an introduction/summary and 15 inter-related empirical studies grouped into 5 research areas: women’s empowerment and demand for healthcare; the impact of institutions, aid, inflation and FDI on economic growth; capital structure and bank-loan growth effects; trade, mineral exports and exchange rate; and growth, productivity and efficiency in various industries. Meer
G. Haskell, Symposium Programme Committee Chair, Vice President, Administration and Programme Development, International Space University e-mail: Haskell@isu. Meer
This compilation of 22 firm-specific case studies is an important contribution to the discussion of 'servicification' trends in manufacturing. 'Services have increased in importance and value in many manufacturing value chains, making companies that produce physical products look more like service enterprises. Meer
As the recession of 2008 looms, Richard Deatherage faces the daunting realization that his 30-year drafting career may soon come to an end. With the advent of computer-aided drafting (CAD) technology taking center stage in 21st-century architectural design, his beloved art of hand-drafting with a lead pencil seems destined for obsolescence. Meer
This book details the exploratory stages of a research study that produced a framework for entrepreneurial endeavour and enterprise. It presents an unfolding discussion, throughout its chapters, regarding the entrepreneurial nature potential within us all, and the modes by which those involved in such activity, and associated innovative discoveries, can be informed by the skills and experience already in their possession. Meer
This book details the exploratory stages of a research study that produced a framework for entrepreneurial endeavour and enterprise. It presents an unfolding discussion, throughout its chapters, regarding the entrepreneurial nature potential within us all, and the modes by which those involved in such activity, and associated innovative discoveries, can be informed by the skills and experience already in their possession. Meer
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