Baudewijns neemt in dit boek de lezer mee naar de duistere kant van de digitale wereld. Zijn insiderverhalen beschrijven recente cases uit onder andere België, Nederland en China.
Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.
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By combining the power of customer experience and marketing, The 10-Second Customer Journey offers a roadmap to getting quickly from ‘I see it’ to ‘I love it’ in today’s digital environment. Meer
Discusses the implementation of data and cloud technology within the fields of business and information management. The book features research on various topics, including content delivery networks, virtualization, and software resources. Meer
In this controversial new book, Andrew Keen argues that the Internet has had a disastrous impact on all our lives - and outlines what we must do to change it, before it's too late. Meer
By combining the power of customer experience and marketing, The 10-Second Customer Journey offers a roadmap to getting quickly from ‘I see it’ to ‘I love it’ in today’s digital environment. Meer
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For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full–time and part–time basis. Meer
Agents are computational systems that are capable of autonomous, reactive and proactive behaviour, and are also able to interact with each other. The application of agents in e–Commerce is one of the fastest–growing and most exciting areas of computer science. Meer
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. Meer
This book brings together three great motifs of the network society: the seeking and using of information by individuals and groups; the creation and application of knowledge in organizations; and the fundamental transformation of these activities as they are enacted on the Internet and the World Wide Web. Meer
This book provides a deep insight into the recent techniques which form the backbone of smart environment and addresses the vulnerabilities that cause hindrance for the real-world implementation. Meer
"IN The eBay Billionaires′ Club, you will read thestories of twelve professional eBay merchants whorecognized a great business opportunity on the Internetand pursued it–some at great personal financial risk. Meer
Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards
Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards
The official word from Twitter on how to harness the power of the platform for any cause. Meer
Combine social media with traditional marketing techniques for breakthrough results!
While social media is doing much to change the marketing landscape, it doesn′t mean you have to take an either/or approach between it and more traditional methods. Meer
In today′s networked world, the public sector is tapping into new media applications to increase government organizations′ participation, transparency and collaboration. Meer
Businesses are rushing to collect personal data to fuel surging demand. Data enthusiasts claim personal information that's obtained from the commercial internet, including mobile platforms, social networks, cloud computing, and connected devices, will unlock path-breaking innovation, including advanced data security. Meer
1. Provides a multidisciplinary approach of building knowledge on DI;
2. Discusses the limits of the human brain and why computer models are better at making decisions;
3. Meer
1. Provides a multidisciplinary approach of building knowledge on DI;
2. Discusses the limits of the human brain and why computer models are better at making decisions;
3. Meer
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing. Meer
Apply software–inspired management concepts to accelerate modern marketing
In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. Meer
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