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To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. Meer
This excellent book offers a discussion of e–business, e–process and e–commerce design, from the standpoint of business adaptability and durability. Meer
This book describes the technical architecture and components that can be integrated in order to provide a comprehensive and robust infrastructure on which to build successful e–Business. Meer
The first in a series of books from Wharton′s prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e–commerce businesses operating globally. Meer
Live your entrepreneurial dream with no–or little–money down
Where there′s a will, there′s a way. Even if you don′t have start–up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Meer
This groundbreaking book introduces the application of statistical methodologies to e–Commerce data
With the expanding presence of technology in today′s economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Meer
Worlds of E–Commerce
Economic, Geographical and Social Dimensions
THOMAS R. LEINBACH and STANLEY D. BRUNN, both of the University of Kentucky, USA
Worlds of Electronic Commerce attempts to capture the enormous international impact of the recent explosion in information and communication technologies. Meer
Corporate e-learning has become increasingly important in the contemporary universal-access business world, and can provide strategic and competitive advantages to corporations as a way to accelerate training and reduce the high costs of face-to-face learning programs. Meer
Communication, Digital Media and Everyday Life (Second Edition) uses stories to explain the journey from 'new media in communication' to 'digital media is communication' and provide a clear introduction to communication and media theory and practice. Meer
There are a lot of e-business security concerns. Knowing about e-business security issues will likely help overcome them. Keep in mind, companies that have control over their e-business are likely to prosper most. Meer
For undergraduate and graduate electronic commerce courses.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. Meer
Today’s Complete, Focused, Up-To-Date Guide to Analytics for Ecommerce
Ecommerce analytics is not generic analytics. Rather, it encompasses specific, powerful techniques for collecting, measuring, analyzing, visualizing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. Meer
How do you translate your business objectives into a digital marketing strategy?
What are today's best practices for content marketing, email marketing, social media and online advertising? Meer
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