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With the passage of NAFTA and GATT, the steady integration of the European Community, and the emergence of promising new markets in Eastern Europe and the Pacific Rim, businesses around the world are globalizing their operations with unprecedented speed. Meer
In this indispensable book, a widely experienced business consultant provides a complete set of analytical tools essential to successful trouble-shooting, effective planning, and making better decisions faster, more confidently, and more often. Meer
This book is the first comprehensive view, based on hard evidence, of how the role of managers in organizations is changing. The business press is full of stories about managers as an endangered species. Meer
Written for practitioners, this book is about corporate governance and the role of the board of directors in modern multinational companies.
Throughout the world, corporations are experiencing the second major transition in corporate governance of this century. Meer
Important changes are taking place in the landscape of science, technology and industry. Policy makers and managers alike have been forced to develop new ways of thinking and acting to make the best of opportunities offered by technological change. Meer
This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. The book begins with an introduction to the discipline and goes on to explore each of the major subject areas that would be of relevance in the construction of a direct marketing plan:
Testing and Research
Analytical Techniques
Customer Acquisition
Understanding Buying
Building a Customer Database
Customer Loyalty
Communications Strategy
Communications Briefing
Direct Marketing Agencies
Budgeting
Media Planning
Electronic Channels
Print, Production, and Fulfilment
The Future of Direct Marketing
The text offers a rich blend of theory and examples from professional practice. Meer
This book examines influential ideas within Management Information Systems (MIS). Leading international contributors summarize key topics and explore a variety of issues currently being discussed in the field. Meer
Strategic Project Organizing takes a unique approach to project management that places emphasis on the strategic and organizational aspects of projects and their leadership. Meer
This book examines influential ideas within Management Information Systems (MIS). Leading international contributors summarize key topics and explore a variety of issues currently being discussed in the field. Meer
Are you ready to lead with purpose and trust?
Do you want to grow 3 times faster than your competitors?
Are you ready to inspire all generations in your teams? Meer
The theory of symbolic management reveals a pervasive pattern of 'symbolic decoupling' - a separation between appearances and reality - at every level of the governance system. Meer
You can follow any business guru you want, be it Peter Drucker or Tom Peters. You can adopt any new management concept, from reengineering to `empowering people'. Meer
What can today's business managers learn from the past? A great deal, according to Richard Luecke, and in Scuttle Your Ships, he advances the premise that many of the challenges faced by management today have been confronted before by major figures in history. Meer
As the first decade of the 21st century winds down we have seen a sea change in society's attitudes toward finance. The 1990s can best be described as the decade of shareholder supremacy, with each firm trying to outdo the other in their allegiance to shareholder value creation, or as it came to be known, Value Based Management (VBM). Meer
Why has Chrysler been twice as profitable as GM and Ford during the 1990s even though it is a much smaller company with plants that are less efficient than Ford's? Meer
How can management make a meaningful contribution to the performance of public services? Around the world, public organizations face increasingly complex social issues related to globalization, migration, health crises, national security, and climate change. Meer
In Diffracting Collaborative Leadership, Barbara Simpson proposes that leadership in organizations may be understood as a complementary duality of 'leaders' and 'leading' and explores this as a creative, collaborative process of future-making that arises from uncertainties. Meer
A good question is one that takes into account who you’re asking and the situation you're in. We need to ask ourselves the right questions and dare to be brave enough to ask other people the right questions as well. Meer
As a topic, organization design is poorly understood. While it is featured in most management books as a chapter dedicated to organizational structures, it is unclear whether organization design is a one-off event or an ongoing process. Meer
The relationship in information technology (IT) outsourcing determines the difference between a successful, a less successful, and a failing outsourcing deal. Meer
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