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There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Meer
Elementary and secondary school administrators will appreciate this comprehensive, ready–to–use staff development activities program that integrates in–service training, supervision, and evaluation. Meer
Internationally awarded speaker Marnick Vandebroek reveals the most effective techniques that he, professional comedians, keynote speakers and respected politicians across the world use to capture the hearts and minds of their audience, and how you can apply these yourself in delivering your next presentation. Meer
For undergraduate business ethics courses.
The ethical training business students need to be successful in today’s challenging business world.
Recent scandals have created a mistrust that has spread through the entire business sector, jeopardising public confidence in the stock market and economy. Meer
Dental front office administration is written to encompass the study of dental administrative and billing procedures from the time a patient walks into the office to the moment they walk out, as well as the final billing and reconciliation of the patient’s account. Meer
A hydrocode refers to a computer program used for the study of the dynamic response of materials and structures to impulse (primary blast), impact (involving everything from car and aircraft collisions to impacts of space structures by assorted debris). Meer
A combination of broad disciplinary coverage and scientific excellence, the Encyclopedia of Forest Sciences will be an indispensable addition to the library of anyone interested in forests, forestry and forest sciences. Meer
Mathematical Formulas For Industrial and Mechanical Engineering serves the needs of students and teachers as well as professional workers in engineering who use mathematics. Meer
How women can improve their productivity, happiness, and physical well-being by keeping their natural cycles in mind and working with them (rather than ignoring them). Meer
Featuring diagrams and drawings, this title contains practical tools and techniques to train your brain to solve problems, create solutions and make faster, better decisions. Meer
You Can Become a World-Class Negotiator–and Achieve Consistently Superior Outcomes!
• The truth about how to negotiate over the Internet and email successfully
• The truth about being ready to negotiate on a moment’s notice
• The truth about negotiating with people you dislike or distrust
Simply the best thinking
the truth and nothing but the truth
This book reveals 46 PROVEN NEGOTIATION PRINCIPLES and bite-size, easy-to-use techniques that work. Meer
In The Agile Guide to Business Analysis and Planning, Howard Podeswa walks students through an integrated case study project from inception through to completion, offering detailed, step-by-step guidance for performing analysis across the entire agile lifecycle. Meer
In recent years, there has been an increased need for statistical information and population projections for the minority ethnic populations resident in Britain. Meer
Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Meer
Prescriptive analytics is more directly linked to successful decision-making than any other form of business analytics. It can help you systematically sort through your choices to optimise decisions, respond to new opportunities and risks with precision, and continually reflect new information into your decisioning process. Meer
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