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GebondenEngels9780195158694 17-10-2002

Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Meer

33,84

Verwachte levertijd ongeveer 11 werkdagen

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Michael F. Roehrig

Foreign Joint Ventures in Contemporary China

gebondenEngels9780312121310 14-10-1994

This book explores how resident foreign businesspersons interact with Chinese colleagues in government and business and how this interaction affects implementation of joint venture laws and policies that have been introduced to regulate joint ventures since 1979. Meer

126,82

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Fundamentals of Retailing and Shopper Marketing

PaperbackEngels9780273757399 15-11-2012

‘The main part of intellectual education is not the acquisition of facts but learning how to make facts live.’ Oliver Wendell Holmes Become a specialist in shopper marketing Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. Meer

99,34

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The Ends Game

PaperbackEngels9780262542777 11-1-2022

25,74

Verwachte levertijd ongeveer 8 werkdagen

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Ian Cooper

Just Ask the Right Questions to Get What You Want

PaperbackEngels9780273712787 3-4-2007

Do you know what holds you back more than anything else? Ian Cooper believes the answer is simple: we are all held back by our failure to ask for what we want. Meer

17,74

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Michael Verchot

Multicultural Marketing and Business Consulting

gebondenEngels9780295992396 5-12-2012

56,92

Verwachte levertijd ongeveer 16 werkdagen

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Alex Blyth

Brilliant Online Marketing

PaperbackEngels9780273737452 2-12-2010

Whether it’s display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services. Meer

20,14

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Advertising

PaperbackEngels9780273634355 21-2-2000

Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. Meer

89,74

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Social Marketing

PaperbackEngels9780273727224 18-12-2012

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i. Meer

107,74

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Nic Peeling

Brilliant Negotiations

PaperbackEngels9780273743248 6-12-2010

[Strapline] Get what you want and even a little bit more. Meer

17,74

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Retail Marketing Management

PaperbackEngels9780273758747 16-7-2015

‘Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. Meer

83,74

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Place Branding

gebondenEngels9780230230736 23-7-2009

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. Meer

77,88

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International Place Branding Yearbook 2012

gebondenEngels9780230279520 20-11-2012

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. Meer

63,90

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Eco-Standards, Product Labelling and Green Consumerism

paperbackEngels9780230321724 1-10-2008

As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. Meer

126,82

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Tim Calkins

Breakthrough Marketing Plans

paperbackEngels9780230340336 21-12-2012

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Meer

47,12

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D. Cook

Lived Experiences of Public Consumption

gebondenEngels9780230517042 27-2-2008

This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. Meer

63,90

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NA NA

Financial Statistics No 541, May 2007

paperbackEngels9780230525887 18-5-2007

Published monthly, Financial Statistics contains data on public sector finance, including central government revenue and expenditure, money supply and credit, banks and building societies, interest and exchange rates, financial accounts, capital issues, balance sheets and balance of payments. Meer

89,08

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G. Hopkins

Star-Spangled Soccer

gebondenEngels9780230239739 7-5-2010

Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup. Meer

63,90

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M. Bergstrom

All Eyes East

gebondenEngels9780230120624 3-4-2012

All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Meer

56,91

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Eco-Standards, Product Labelling and Green Consumerism

gebondenEngels9780230537378 1-10-2008

As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. Meer

126,82

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