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Filled with case studies from firms such as GT Automotive, GE Healthcare China, Vale, Dominos, Swiss Re Americas Division, and Polar Bank, among others, this book (written by Dan Denison and his co–authors) combines twenty years of research and survey results to illustrate a critical set of cultural dynamics that firms need to manage in order to remain competitive. Meer
Business Process Reengineering BreakPoint Strategies for Market Dominance Business Process Reengineering shows you how to take the vital next step to attain market dominance and become a world leader
∗ A team of internationally recognized Coopers & Lybrand manufacturing consultants explain why they believe the business world needs to move beyond continuous improvement and TQM concepts to Business Process Reengineering (BPR). Meer
Full coverage of the compulsory A2 synoptic module from OCR. Concepts and processes are clearly explained and opportunities are provided to test knowledge and understanding. Meer
"Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today. Meer
"There′s only one Larry Wilson . . . number one when it comes to the art of selling." ––Warren Bennis, University Professor and Distinguished Professor of Business Administration University of Southern California
"Stop Selling, Start Partnering will help you take a fresh look at your selling activities whether you are in the boardroom, face to face with customers, or anywhere in between. Meer
The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. Meer
Of related interest. Design for Success A Human–Centered Approach to Designing Successful Products and Systems William B. Rouse This groundbreaking book offers a comprehensive, methodological framework for the human–centered design of complex systems. Meer
Develop customer–focused, market–driven strategies for today′s competitive marketplace. . .
Industrial Marketing Strategy
Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. Meer
Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. Meer
A groundbreaking guide to making one of marketing′s most important resources more effective
When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn′t be taken apart. Meer
This book examines historical evidence for the success and failure of strategic decisions over the last thirty years, and considers why there are so many strategic moves which are subsequently reversed, and indeed why the failure rate of many strategic moves is high. Meer
As with the first two editions, this book covers most aspects of the research, development, and innovation process. Adding two more chapters to an already impressive volume, this new Third Edition expands on challenging issues related to diversity in science and technology organizations, along with insight on how diversity enhance creativity. Meer
The complete guide to analyzing and maximizing a company′s balanced scorecard
Presenting the next step for balanced scorecard implementation, Balanced Scorecard Diagnostics provides a step–by–step methodology for analyzing the effectiveness of a company′s balanced scorecard and the tools to reevaluate balanced scorecard measures to drive maximum performance. Meer
Too many organizations invest in performance management and business intelligence projects, without first establishing the needed conditions to ensure success. Meer
Praise for Fourth Generation R&D "A sweeping and insightful analysis of an architecture for innovation in the knowledge economy. Technologists, strategists, and organizational architects will all find this book worth reading, as will students of the modern organization. Meer
The
Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. Meer
Practical cross–functional coverage of the entire product development process from idea generation through delivery of the final assembled product.
Includes sections on benchmarking and changing your new product development process and managing your product portfolio. Meer
This updated edition provides managers with a practical guide focused on the particular management needs for research and development in biotechnology and pharmaceutical industries. Meer
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