Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from aviation practice and management, in addition to acknowledged scholars, contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field. Meer
Discover a unique, cross–functional approach to developing strategy
Earn the loyalty of your customers and the allegiance of your shareholders at the same time. Meer
Discover a Breakthrough Model for MNCs
In a dynamic global economy, multinational corporations (MNCs) face certain competitive challenges that traditional, hierarchical hub and spoke organizations simply aren′t geared to meet. Meer
From the acclaimed MIT Sloan Management Review comes this compendium of cutting–edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast–paced markets. Meer
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well–managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management. Meer
The wide range of possible performance criteria for business enterprises raises serious questions of definition and measurement. Indeed, measurement is at the heart of the analysis of success and failure of business operations, and much depends on the quality of the information that is available. Meer
Let the Center for Creative Leadership show you how you can dramatically improve your leadership abilities in today′s business environment. Based on years of specialized research,
The Leader′s Edge outlines six distinct creative leadership skills that, while not traditionally associated with management development, have, nevertheless, proven to be essential to modern business leadership. Meer
Create an effective learning environment!
Corporations are spending billions of dollars on web–based training. But you can′t just slap some material up on a web page and expect your employees and students to learn everything. Meer
On High–Performance Organizations features the best thinking from top experts on organizational effectiveness, sustaining growth, and strategy. Written in a concise style that is ideal for the busy executive with little spare time, the book presents a stellar roster of contributors. Meer
On Leading Change features the best thinking from top experts on strategies for change, sustaining growth, and leading transition. Written in a concise style that is ideal for the busy executive with little time to read, the book highlights a stellar panel of contributors including Peter Drucker, Peter Senge, William Bridges, and Rosabeth Moss Kanter. Meer
Plan For Your Organization′s Success
Linkage′s Best Practices for Succession Planning provides the ultimate guide for planning, developing, implementing, and sustaining succession planning in any organization. Meer
This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing. Meer
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth? Meer
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth? Meer
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