Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Gender, Power and Management

gebondenEngels9780230232259 3-5-2011

Women are now part of senior management in higher education (HE) to varying degrees in most countries and actively contribute to the vision and strategic direction of universities. Meer

64,66

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J. Lindemann

The Economy of Brands

gebondenEngels9780230232501 7-5-2010

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. Meer

64,66

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S. Soderman

Football and Management

gebondenEngels9780230391178 14-11-2012

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management. Meer

128,33

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International Perspectives on Social Entrepreneurship

gebondenEngels9780230543157 20-11-2008

Social entrepreneurship has become a global phenomenon. Drawing from the 2nd International Social Entrepreneurship Research Conference held in New York, this book provides an in-depth discussion of this vibrant area of research, explores its regional variation across continents, and looks at new theoretical perspectives. Meer

128,33

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Action Learning and its Applications

gebondenEngels9780230576414 10-2-2010

This second volume of two discusses the employment of action learning in different contexts, including healthcare, education, government, military and the business world. Meer

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M. van Dijk

Sensory Marketing

gebondenEngels9780230576575 21-5-2009

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. Meer

78,81

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A. Furnham

The Talented Manager

paperbackEngels9780230369740 21-2-2012

In this new collection of articles on talent acquisition and retention, Adrian Furnham, author of The Elephant in the Boardroom , offers an engaging and witty look into the world of the talented manager. Meer

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Everyday Strategic Preparedness

gebondenEngels9780230515635 27-6-2007

Organizations struggle to be strategically prepared for unexpected change. What if change cannot be anticipated with any degree of certainty? What can organizations do to become more strategically prepared? Meer

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Kenneth A. Loparo

Strategy and Entrepreneurship in Arab Countries

gebondenEngels9780230515642 14-12-2007

The book provides a thorough analysis of strategy formulation at country and company level in Arab countries and corporations. It also deals with the issue of entrepreneurial initiative in Arab countries and issues actual practice of entrepreneurship. Meer

128,33

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B. Fryzel

Building Stakeholder Relations and Corporate Social Responsibility

gebondenEngels9780230273252 26-7-2011

Explores how companies engage in CSR activities, how their corporate identity determines the way in which they perceive the stakeholders and, as a result, engage in dialogue-based relations with them. Meer

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How to Brand Nations, Cities and Destinations

gebondenEngels9780230220928 15-12-2008

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Meer

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S. Kempster

How Managers Have Learnt to Lead

gebondenEngels9780230220959 25-2-2009

An insight into the 'black-box' of leadership learning that acts as a companion to guide leadership development. It has been written to enable the reader to reflect on their own experience and critique this against four case profiles of leadership learning: the public and private sectors; women managers; and owner-managers. Meer

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A. Laufer

Breaking the Code of Project Management

gebondenEngels9780230608030 31-3-2009

This new classic is an examination of how to refigure project management to be more efficient and effective, particularly in terms of leadership. Using a case study approach, the author, Alex Laufer presents a specific set of guidelines on how to improve the team approach to any project, be it a new airline jet or an IT project. Meer

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James Watt

Business for Punks

PaperbackEngels9780241290118 24-11-2016

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Shut Up and Listen

paperbackEngels9780230314276 29-11-2011

Tackles the nuts and bolts of communication at work in a no-nonsense way with startling honesty and practical tips. The authors' views are supported by comment from an impressive line up of experts whose communication strategies drive a range of successful organizations. Meer

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Leadership: All You Need To Know

gebondenEngels9780230319455 19-9-2011

Leadership successes and failures are in the media every day. We are in a global political and financial crisis which is changing how we think about our lives and our futures. Meer

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Developing Global Leaders

gebondenEngels9780230337510 15-5-2012

This book provides inside information about working outside traditional business environments. It presents nine rules that will serve leaders well no matter where they're stationed in the world. Meer

64,66

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Ken Segall

Think Simple

PaperbackEngels9780241004449 30-6-2016

Offers you the tools to Apple's success - and shows you how to use them. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Meer

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That's Not How We Do It Here!

GebondenEngels9780241255360 16-6-2016

Written by the author of Our Iceberg is Melting That's Not How We Do It, this book tells the story of a clan of meerkats who live in the Kalahari. Well organised and efficient, the colony enjoys many years of successful growth, until it suddenly comes under threat from a new form of predator and is forced to rethink its organizational structure. Meer

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The Marking Enterprise

gebondenEngels9780230001879 12-10-2006

Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline. Meer

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