Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Competing in a Service Economy

paperbackEngels9780470448212 3-9-2008

Competing in a Service Economy is a hands–on guide to creating services, with illustrative examples from service–oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. Meer

48,31

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G Sutton

The Six–Month Fix – Adventures in Rescuing Failing Companies

gebondenEngels9780471036265 14-12-2001

"If you′re the CEO of a struggling business, let′s hope we never meet. I′m Gary Sutton, a turnaround guy. When I arrive you leave. Results usually get better and fast. Meer

66,41

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LB Upshaw

Building Brand Identity – A Strategy for Success in a Hostile Marketplace

gebondenEngels9780471042204 14-7-1995

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand′s assets before proceeding to refashion the brand′s positioning and personality. Meer

77,55

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C Pate

The Phoenix Effect – 9 Revitalizing Strategies No Business Can Do Without

gebondenEngels9780471062622 4-3-2002

International turn–around gurus describe how to rescue a company from the brink of disaster Why, even in the best of economic times, do so many apparently healthy companies fail? Meer

63,63

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J King

Business Plans to Game Plans – A Practical System for Turning Strategies into Action Revised Edition

paperbackEngels9780471466161 10-12-2003

Breaking down complex concepts into simple and effective action plans, author Jan King will help you profit from her extensive experience and avoid common mistakes. Meer

33,-

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G Monahan

Enterprise Risk Management – A Methodology for Achieving Strategic Objectives

gebondenEngels9780470372333 17-10-2008

Written for enterprise risk management (ERM) practitioners who recognize ERM?s value to their organization, Enterprise Risk Management: A Methodology for Achieving Strategic Objectives thoroughly examines operational risk management and allows you to leverage ERM methodology in your organization by putting author and ERM authority Gregory Monahan′s Strategic Objectives At Risk (SOAR) methodology to work. Meer

91,46

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MH Hugos

Business Agility – Sustainable Prosperity in a Relentlessly Competitive World

gebondenEngels9780470413456 20-3-2009

The relentless pursuit of industrial efficiency no longer yields the profits it once did because it requires a level of business predictability that no longer exists. Meer

38,56

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U Steger

Corporate Diplomacy – The Strategy for a Volatile, Fragmented Business Environment

gebondenEngels9780470848906 29-11-2002

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. Meer

66,40

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D Denison

Leading Culture Change in Global Organizations – Aligning Culture and Strategy

gebondenEngels9780470908846 26-7-2012

Filled with case studies from firms such as GT Automotive, GE Healthcare China, Vale, Dominos, Swiss Re Americas Division, and Polar Bank, among others, this book (written by Dan Denison and his co–authors) combines twenty years of research and survey results to illustrate a critical set of cultural dynamics that firms need to manage in order to remain competitive. Meer

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David Dale Martin

Mergers and the Clayton Act

paperbackEngels9780520345706 16-9-2022

60,43

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R Jain

Managing Research Development and Innovation – Managing the Unmanageable 3e

gebondenEngels9780470404126 13-7-2010

As with the first two editions, this book covers most aspects of the research, development, and innovation process. Adding two more chapters to an already impressive volume, this new Third Edition expands on challenging issues related to diversity in science and technology organizations, along with insight on how diversity enhance creativity. Meer

170,73

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MM Lele

Creating Strategic Leverage – Matching Company Strengths with Market Opportunities

gebondenEngels9780471631422 5-3-1992

Not only examines how to analyze industry structure and how to determine your company′s competitive position within it, but also details how to use such analysis in order to gain the competitive edge by anticipating or changing the rules of the game––even changing the game itself. Meer

98,42

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LB Upshaw

The Masterbrand Mandate – The Management Strategy that Unifies Companies & Multiplies Value

gebondenEngels9780471356592 22-9-2000

Advance Praise for The Masterbrand Mandate "The Masterbrand Mandate is an exceptional book that successfully demonstrates why it is the responsibility of the entire enterprise, led by senior management, to drive the masterbrand throughout the company as a critical part of its strategy. Meer

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J Calhoon

The One Hour Plan for Growth – How a Single Sheet of Paper Can Take Your Business to the Next Level

paperbackEngels9780470880968 9-11-2010

A proven system for creating a clear and compelling business growth plan There are 15 million businesses in the United States, and 13 million of them don′t utilize a planning process. Meer

24,65

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DB Thomas

The Executive′s Guide to Enterprise Social Media Strategy – How Social Networks Are Radically Transforming Your Business

gebondenEngels9780470886021 1-3-2011

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Meer

49,70

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RD Stewart

Proposal Preparation, 2nd Edition

gebondenEngels9780471552697 15-9-1992

This is a ``must–have′′ for anyone who desires to effectively and successfully sell their products, projects, ideas or services. The new edition has been revised and expanded to include detailed coverage of the current methods and procedures required by the government and used by commercial companies for bid preparation; the latest applications for identifying and tracking fund sources; new desktop publishing techniques for rapid proposal preparation along with available software; and storyboarding methods. Meer

199,95

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Models of Opportunity

PaperbackEngels9780521170840 16-2-2012

Entrepreneurship is changing. Technology and social networks create a smaller world, but widen the opportunity horizon. Today's entrepreneurs build organisations and create value in entirely new ways and with entirely new tools. Meer

51,73

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H Webber

Divide & Conquer – Target Your Customer Through Market Segmentation

gebondenEngels9780471176336 30-5-1998

"Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today. Meer

51,09

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WB Rouse

Enterprise Transformation – Understanding and Enabling Fundamental Change

gebondenEngels9780471736813 3-3-2006

This landmark book begins with the premise that an organization must often fundamentally transform its business practices and organizational culture to fully align with and realize the value of product and process innovations. Meer

148,46

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PH Sullivan

Profiting from Intellectual Capital – Extracting Value from Innovation

paperbackEngels9780471417477 3-9-2001

Tools and techniques from today′s leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett–Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia "Patrick Sullivan . Meer

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