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An innovative simulation–based approach for strategic decision making when launching new products
Growth Dynamics in New Markets contains a dynamic case study and simulations that reveal what it takes to successfully introduce a product into a new market. Meer
A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. Meer
This book explores 'wicked entrepreneurship', or the proliferation of evil that harms our economic and social transactions, as the greatest socio-economic problem of our time and offers strategies to identify and address this phenomenon. Meer
Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews. Meer
Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment. Meer
What can we tell about the future of automobiles and the industries that make them by examining their past? Wormald and Rennick trace the history of powered land transport, the rise and fall of the railways, the spectacular rise of the automobile, and what might come next. Meer
Combining the expertise of two consultants and academics from East and West, this book provides an international guide for family businesses, showing how to identify and implement the best governance strategies. Meer
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. Meer
Fifteen years ago, a company was considered innovative if the CEO and board mandated a steady flow of new product ideas through the company’s innovation pipeline. Meer
The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today. Meer
This volume in the Academy of International Business Latin America Chapter (AIB-LAT) series presents research findings and theoretical developments in international business, with special emphasis on innovation, geography and internationalization in Latin America. Meer
"Randy has crafted an invaluable book, no matter where you are in the journey of organizational change management. A must-have guide you will refer to again and again. Meer
Cost overrun is common in public and private sector projects. Costs tend to grow, plans fail and financial problems follow, but how can we approve the right projects if we cannot estimate their true cost? Meer
Managing Corporate Impacts draws on the insights and experiences of managers from around the world to examine how companies can manage corporate impacts to co-create enduring value for business and society. Meer
Downsizing is one of the most frequently used business strategies for reducing costs, returning firms to profit or for restructuring businesses following takeovers, mergers and acquisitions. Meer
A big–picture look at how the latest trends in information management and technology are impacting business models and innovation worldwide
With all of the recent emphasis on "big data," analytics and visualization, and emerging technology architectures such as smartphone networks, social media, and cloud computing, the way we do business is undergoing rapid change. Meer
The global energy system stands at the verge of a far-reaching paradigm shift. The established model of centralized supply services will be challenged by new, decentralized technologies, with Germany being an international role model for energy efficiency and renewable energy generation. Meer
Family Business Conflict Archetypes, Frames, Roles, and Tactics are discussed in this book with a view toward educating readers to the common conflict cycles that family businesses encounter. Meer
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