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This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic. Meer
This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic. Meer
This book is a collection of seven interconnected chapters that provides a coherent understanding of Michael Porter’s contribution to the field of strategic management. Meer
This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes. Meer
Peter Drucker is arguably the world’s most influential management writer, but his contributions as a social theorist and philosopher are also notable. Meer
Law plays a key role in determining the level of entrepreneurial action in society. Legal rules seek to define property rights, facilitate private ordering, and impose liability for legal wrongs, thereby attempting to establish conditions under which individuals may act. Meer
Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research. Meer
Organizational Wrongdoing is an essential companion to understanding the causes, processes and consequences of misconduct at work. With contributions from some of the world's leading management theorists, past theories on misconduct are critically evaluated, and the latest research is introduced, expanding the boundaries of our knowledge and filling in gaps highlighted in previous studies. Meer
The pace of technological change is accelerating, hyper competition is growing, opportunities for business model disruption are exploding, and comprehensive cloud delivery is readily available. Meer
Cost overrun is common in public and private sector projects. Costs tend to grow, plans fail and financial problems follow, but how can we approve the right projects if we cannot estimate their true cost? Meer
All businesses operate under a set of rules – laws and regulations – that occasionally require updating. Improving these 'rules of the competitive game' can, sometimes, be vital for a business or industry to survive. Meer
When a $145 million IT project failure pushes Los Angeles to the edge of financial meltdown, the County CEO asks Max McLellan, a harried IT project manager, aka The Integrator, for help. Meer
In this book, Edosa explores common challenges which limit the value that organisations can get from data. What makes his book unique is that he also tackles one of the unspoken barriers to data adoption—fear. Meer
Examining the negative consequences that arise from supply chain risks, such as production interruption and profit shrinkage, this book systematically explores firms’ responses to these risks in different practical situations. Meer
With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations. Meer
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