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Despite the astonishing technological developments in our times, it is surprising how little has changed in the way organizations are structured and managed. Meer
Clean Production Strategies is a cross-disciplinary book that presents a comprehensive examination of a new ethic emphasizing the appropriate design of products, processes, and economic activities to reduce the generation of waste into the environment. Meer
This book describes the development of quality over various stages, from product inspection, through quality control to the present ISO 9000 systems. It also highlights the advantages of the quality management system (QMS) standards and the need for certification by organizations and enterprises/firms interested in taking advantage of the various benefits of these standards to improve their systems and aid their survival in a globally competitive market. Meer
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Meer
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Meer
Strategic agility is a fast-growing paradigm for strategic thinking and strategy-making that is finding increasing acceptance both in academia and practice. Meer
This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. Meer
This book provides an up-to-date overview and critical discussion of technologies that shape and influence the digital economy, and especially covers artificial intelligence, Internet of Things, virtual and augmented reality, digital twins, blockchain technology, 3D printing, and biochip technology. Meer
The book is intended to focus the engineer or technically minded individual on key aspects of their organization and how they can leverage their position to make a positive impact. Meer
In this book, readers will discover how Objectives and Key Results (OKRs) unlock a company's full potential by providing a transformative framework that clarifies strategic tasks and fosters transparent communication throughout the organization. Meer
Most boards are faced with the paradox of growth. Organic growth is slow and can be difficult in mature markets. M&A provides more rapid growth but is higher risk in terms of outcome. Meer
This book presents cutting-edge applications of, and up-to-date research on, ontology engineering techniques in the physical asset integrity domain. Though a survey of state-of-the-art theory and methods on ontology engineering, the authors emphasize essential topics including data integration modeling, knowledge representation, and semantic interpretation. Meer
This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Meer
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Meer
Design thinking as a user-centric innovation method has become more and more widespread during the past years. An increasing number of people and institutions have experienced its innovative power. Meer
This volume of selected articles was released in light of the new economic, social and environmental challenges Europe and the United States have been faced with following the end of the Cold War and in the evolving era of globalization. Meer
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