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This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. Meer
This edited volume presents research results of the PPP European Green Vehicle Initiative (EGVI), focusing on Electric Vehicle Systems Architecture and Standardization Needs. Meer
Looking to pioneer scientific and technological breakthroughs that create entirely new industries? This book serves as your guide. It goes beyond patents, diving deep into the intersection of foresight, engineering, and business. Meer
This book expands on the New Testament leadership principles introduced in Volume 1 and draws connections to the contemporary organizational leadership literature. Meer
This book highlights research on and examples of redemptive managerial behaviors used in the successful reinstatement and improved performance of employees previously terminated for cause. Meer
Reflecting the emergence of new organizational forms and hybrid organizations, this edited collection explores the processes of exchange, collaboration and technological management that have changed organizational structures. Meer
This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA, and Hasso Plattner Institute in Potsdam, Germany. Meer
This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Meer
This book constitutes the refereed proceedings of the Second International Conference on Digital Economy, ICDEc 2017, held in Sidi Bou Said, Tunisia, in May 2017. Meer
The second edition of this exhaustive work (ECIIE) comprehensively covers the broad spectrum of topics relating to the process of creativity and innovation, from a wide variety of perspectives (e. Meer
This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer
This book explores how the network sustainable business model is being built in response to the significant changes that are increasing strategic effectiveness and operating efficiency. Meer
The ecological, social and technological challenges of the Anthropocene require developing and implementing new economic, business, and financial models to create sustainable value for a wide range of stakeholders including nature, society, and future generations. Meer
The book addresses an explicit demand expressed in a large number of C-Suite interviews: managing significant transformations in the private and public sector. Meer
To survive and sustain businesses during such times of crisis becomes difficult for managers and entrepreneurs. This in turn amplifies the importance of designing new flexible and adaptive business models. Meer
This timely book collects the latest research on digital transformations unfolding in agriculture across the globe, with a special focus on Russia and the member countries of the Commonwealth of Independent States. Meer
This timely book collects the latest research on digital transformations unfolding in agriculture across the globe, with a special focus on Russia and the member countries of the Commonwealth of Independent States. Meer
In recent years, decision-makers from all sectors have been using 'resilience' as a keyword for managing societal turbulences. But what is resilience? Meer
The MCPC 2014 is a multi‐track conference featuring a combination of high profile keynotes with expert talks, panel discussions, paper sessions, workshops, receptions, and much more. Meer
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