Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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It is not always possible to interview or meet people face-to-face before significant negotiations or decisions have to be made. They may be business competitors or candidates for an important leadership role. Meer
For strategic management and business policy courses. Using a strategic management model to learn and apply key concepts
Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text's approach. Meer
A comprehensive insight into a region which is characterized by rapid economic and social changes with a significant rise in foreign direct investments and privatization. Meer
Exploring the nature, configuration and influence of global elites, this book examines the impact of elites on transnational policy development and strategically on corporations as board members of PLCs and international joint ventures. Meer
Much has been written about equal opportunity issues but little has been published about how organisations might provide more structure and support to ensure women's progress to the most senior business levels. Meer
The complexity and tensions of industrial innovation processes are fleshed out through the analysis of an intriguing case study from the food industry. Meer
The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. Meer
Green business is here. It is a multi billion business with enormous growth potential, driven by megatrends such as demographic change, climate change and urbanization. Meer
Drawing on the author's recent and ongoing research this book explores how to build the organizational capability to realise the strategic potential of information technology. Meer
The purpose of World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations is to discover what is distinctive about humanistic management practices around the world. Meer
The purpose of World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations is to discover what is distinctive about humanistic management practices around the world. Meer
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Meer
Adopting a multi-disciplinary approach and using the case of the automotive industry as a starting point this volume discusses how industrial companies can remain competitive in spite of the current economic downturn. Meer
For courses in Strategic Management and Business Policy.
Utilize a strategic management model to learn and apply key concepts
Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Meer
Make it easy for customers to choose you; whatever your business, product or service.
With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose you
When is high friction bad? Meer
This volume draws on disciplines as different as Psychology, Anthropology, History and Biology to explain when and why individuals act to promote their own self-interest and when they sacrifice their own outcomes so that others can benefit. Meer
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