'Conscious Business' biedt een concreet stappenplan om jouw organisatie te transformeren tot een bedrijf dat economisch én maatschappelijk winstgevend is.
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In Six Memos for the Next Millennium, Italo Calvino elaborated on six concepts or memos to offer insights on the ‘shapes of things to come’, which were lightness, rapidity, exactness, visibility, multiplicity and consistency. Meer
This book brings together key theories behind qualitative research, whilst drawing attention to novel, cutting-edge approaches to data gathering, such as visual anthropology and storytelling. Meer
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. Meer
This book presents an innovative framework for enhancing creativity in decision-making by applying systems thinking principles and tools. It is based on the premise that creativity is not a fixed trait that some people have and others don't, but a skill that can be learned and improved with practice and guidance. Meer
Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. Meer
This open access volume discusses the core values and decision-making for sustainable business in general, and includes research findings and country cases on addressing challenges. Meer
Contrary to popular conceptions that ethical failures in leadership are correlated with economic downturns and other stressful market conditions, this book argues that such transgressions are an intrinsic element of leadership, as it is defined under the current prevailing paradigm. Meer
The Fourth Industrial Revolution will fundamentally alter the way we live, work, and relate to one another. Robotics, AI, neuro-technologies and autonomous vehicles will alter behaviours, relationships, and meaning. Meer
The Fourth Industrial Revolution will fundamentally alter the way we live, work, and relate to one another. Robotics, AI, neuro-technologies and autonomous vehicles will alter behaviours, relationships, and meaning. Meer
This book focuses on the process of creating and educating innovation leaders through specialized programs, which are offered by leading academic schools. Meer
This book constitutes the proceedings of the 21st International Conference on Perspectives in Business Informatics Research, BIR 2022, which took place in Rostock, Germany, in September 2022. Meer
This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. Meer
This book provides a valuable resource for anyone who wishes to understand how sustainable use of energy can lead to increased efficiency of industrial supply chains and improved financial profitability. Meer
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Meer
This book investigates the functioning and effects of moral rules and values as endogenous elements of governance structures when applied to economic and social transactions. Meer
Digital transformation involves the union of technological change and innovative technologies and is about constant innovation, evolution and acceleration. Meer
This book contributes to our understanding of the reasons for the uneven geographic emergence and distribution of innovative start-ups and human capital, analyzing the role of the regional knowledge base and specifically academic knowledge. Meer
This book provides a brief synthesis of the known implementations, opportunities and challenges at the intersection of artificial intelligence (AI) and modern industry beyond the big-four companies that traditionally consume and produce such advanced technology: Facebook, Amazon, Microsoft and Google. Meer
This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Meer
This book provides an integrated overview of key trends in digital transformation, taking into consideration five interrelated dimensions: strategy and business models, society, organization, technology and regulation. Meer
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