Strategisch management

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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386775 29-10-2016

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Meer

180,99

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Jay D. Lindquist

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386782 29-10-2016

This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Proceedings of the 1993 World Marketing Congress

paperbackEngels9783319386959 29-10-2016

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Global Perspectives in Marketing for the 21st Century

paperbackEngels9783319386973 29-10-2016

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. Meer

180,99

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Business Model Innovation

gebondenEngels9783319533506 7-3-2017

This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the different theoretical perspectives, analytical levels, and empirical contexts in order to deepen understanding of this complex phenomenon. Meer

144,99

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Bharat S. Thakkar

The Future of Leadership

gebondenEngels9783319738697 15-6-2018

This book deals with leadership trends in the next decade and beyond. It critically examines how knowledge management can be used to address emerging societal and business issues, such as sustaining complex product quality, controlling automation generated unemployment, increasing cyber insecurity in virtual workforce environment, and unstable government and market trends. Meer

171,79

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Clifford M. Gross

Too Good To Fail

gebondenEngels9783319002804 3-6-2013

Too Good to Fail: Creating Marketplace Value form the World’s Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R&D budgets. Meer

60,99

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Michał Suchanek

New Research Trends in Transport Sustainability and Innovation

gebondenEngels9783319744605 10-4-2018

This proceedings volume examines the effects of transport on socio-economic development including innovation, public health and cultural behavior. Featuring contributions presented at the 2017 TranSopot Conference in Sopot, Poland, the enclosed papers are divided to provide emerging research in transport sustainability, innovation, structure, and in municipal transport economics. Meer

180,99

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Colin L. Campbell

Marketing in Transition: Scarcity, Globalism, & Sustainability

gebondenEngels9783319186863 25-6-2015

This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. Meer

120,99

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Dheeraj Sharma

Cultural Perspectives in a Global Marketplace

gebondenEngels9783319186955 10-6-2015

This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. Meer

120,99

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Dhanasekharan Natarajan

ISO 9001 Quality Management Systems

gebondenEngels9783319543826 31-3-2017

This book explains the requirements of ISO 9001 for establishing quality management system (QMS) for an organization. The requirements are illustrated with examples from industries for understanding the requirements and preparing the documents of QMS with high clarity. Meer

156,99

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Research and Development Management

gebondenEngels9783319545363 1-6-2017

This book introduces readers to essential technology assessment and forecasting tools, demonstrating their use on the basis of multiple cases. As organizations in the high-tech industry need to be able to assess emerging technologies, the book presents cases in which formal decision-making models are developed, providing a framework for decision-making in the context of technology acquisition and development. Meer

180,99

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Marko Kohtamäki

Real-time Strategy and Business Intelligence

gebondenEngels9783319548456 18-7-2017

This book discusses and conceptualizes practices on real-time strategy, focusing on the interplay between strategy and business intelligence. Combining strategic practices and business intelligence systems, the authors demonstrate how managerial practices can be developed in the age of digitization. Meer

159,59

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Rajashi Ghosh

Current Perspectives on Asian Women in Leadership

gebondenEngels9783319549958 18-10-2017

This book explores the unique socioeconomic challenges encountered by female leaders in China, India, Japan, Korea, and other Asian countries where traditional cultural expectations and modernized values coexist. Meer

183,99

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Leadership in Extreme Situations

gebondenEngels9783319550589 4-5-2017

This book covers various aspects of leadership in critical situations and under extreme conditions. Today’s leaders often face challenging situations or unexpected difficulties, and mastering these requires a wide spectrum of competencies such as creativity, courage and empathy. Meer

240,99

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Driving Demand for Broadband Networks and Services

paperbackEngels9783319360218 10-9-2016

This book examines the reasons why various groups around the world choose not to adopt broadband services and evaluates strategies to stimulate the demand that will lead to increased broadband use. Meer

124,35

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Information Systems for Crisis Response and Management in Mediterranean Countries

paperbackEngels9783319243986 4-11-2015

This book constitutes the refereed proceedings of the Second International Conference on Information Systems for Crisis Response and Management in Mediterranean Countries, ISCRAM‐med 2015, held in Tunis, Tunisia, in October 2015. Meer

58,60

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Innovative Research Methodologies in Management

gebondenEngels9783319643939 20-12-2017

A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. Meer

159,59

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Innovative Research Methodologies in Management

gebondenEngels9783319643991 20-12-2017

141,29

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Jaime Alonso Gómez

Education Tools for Entrepreneurship

gebondenEngels9783319246550 22-12-2015

This book examines education in entrepreneurship through an action-learning environment that uses educational innovation tools. It explores various education tools, technology tools and pedagogical methods being implemented into university curriculums around the world. Meer

168,99

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