Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, ‘open skies’ agreements, the outcome of the recent downturn in economic activity and the emergence of transnational airlines, and takes a forward looking view of these challenges for the industry. Meer
This book provides you with the tools required to approach and manage projects. These effective skills will impact positively on the success of both the projects you are involved with and of your organization. Meer
An important challenge facing tourism is the anticipation of the threat of crises precipitated by natural and people-made catastrophes, and being adequately prepared for them. Meer
This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from aviation practice and management, in addition to acknowledged scholars, contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field. Meer
Mega Planning involves significant stakeholders in defining success and then identifies what each person and part of an organization must do to succeed. Meer
The Rating and Council Tax Pocket Book is a concise, practical guide to the legal and practical issues surrounding non-domestic rates and council tax. Meer
The Crisis Management Cycle is the first holistic, multidisciplinary introduction to the dynamic field of crisis management theory and practice. By drawing together the different theories and concepts of crisis management literature and practice, this book develops a theoretical framework of analysis that can be used by both students and practitioners alike. Meer
For undergraduate and graduate courses in entrepreneurship
This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. Meer
Marketing has never been so important because business has never been so competitive.
To make your marketing campaign a success, you must engage your customers with something that
they can’t fail to notice, that interests them, that they like, that they want to know more of … and
become part of. Meer
76 BUSINESS THINKERS AND INNOVATORS AND WHAT THEY CAN TEACH YOU
What would Steve Jobs do? How to work like Marie Curie, Thomas Edison and 75 more entertaining lessons from the minds of great leaders, innovators and businesspeople, that you can put into practice. Meer
THE MOST COMPREHENSIVE COLLECTION OF PROBLEM-SOLVING TOOLS, GAMES AND TECHNIQUES USED BY BRAINSTORMERS, GAMECHANGERS AND TRAILBLAZERS.
As working life becomes more complex, we are increasingly faced with problems which may at first seem insoluble. Meer
INNOVATION IN ACTION
The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.
It answers the following questions:
· How do you become a more innovative thinker? Meer
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