Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Chip Conley

Peak

paperbackEngels9781119434924 22-12-2017

Proven principles for sustainable success, with new leadership insight PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Meer

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DA Davis

M&A Integration – How To Do It. Planning and Delivering M&A Integration for Business Success

gebondenEngels9781119944867 7-9-2012

The flurry of M&A deals announced in 2011, including AT&T′s agreement to acquire T–Mobile USA, ConAgra′s proposed bid for Ralcorp, and eBay′s acquisition of GSI Commerce, indicate that M&A has returned, and is perhaps headed back to the levels seen before the financial crisis. Meer

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AI for Marketing and Product Innovation

gebondenEngels9781119484066 18-1-2019

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non–tech guide to artificial intelligence (AI) and machine learning (ML) twin technologies that stand poised to revolutionize the way we sell. Meer

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M Abdula

The Cloud Adoption Playbook – Proven Strategies for Transforming your Organization with the Cloud

paperbackEngels9781119491811 5-6-2018

The essential roadmaps for enterprise cloud adoption As cloud technologies continue to challenge the fundamental understanding of how businesses work, smart companies are moving quickly to adapt to a changing set of rules. Meer

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Ann Mei Chang

Lean Impact

gebondenEngels9781119506607 14-12-2018

Despite enormous investments of time and money, are we making a dent on the social and environmental challenges of our time? What if we could exponentially increase our impact? Meer

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J. Cecil

Online Video Revolution

gebondenEngels9781137003072 14-2-2013

Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Meer

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L. Chong

Managing a Chinese Partner

gebondenEngels9781137005816 29-11-2013

By drawing on the experiences of Danone, Nestlé, Coca-Cola and SABMiller, this book provides an insight into why and how the managing a Chinese Partner can deliver value for a joint venture in China, a goal shared by many but achieved by few. Meer

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B. Kumar

Mega Mergers and Acquisitions

gebondenEngels9781137005892 14-11-2012

A casebook that discusses all the mega mergers and acquisitions in terms of value, that have happened in different industry sectors such as pharmacy, technology, telecommunications, media and entertainment, electrical and electronics, energy, finance, consumer goods, metals, and automobile and airlines. Meer

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Quinn McCarthy

Police Leadership

gebondenEngels9781137005922 24-7-2012

This volume goes beyond other books on police leadership by exploring the topic from a distinctively police perspective. Based on a leadership model developed specifically for the police leader, the book focuses on behaviour and how that behaviour shapes both the culture and the climate of an organization. Meer

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P Fisk

Business Recoded: Have the Courage to Create a Better Future for Yourself and Your Business

gebondenEngels9781119679868 10-12-2020

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M. Sicard

Brand Revolution

gebondenEngels9781137019486 9-11-2012

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Meer

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Shan Rajegopal

Portfolio Management

gebondenEngels9781137023339 29-11-2012

In Portfolio Management , Shan Rajegopal, a leading authority on innovation and project portfolio management, provides an integrated project portfolio management framework which links innovation, investment and implementation. Meer

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U. Mayrhofer

Management of Multinational Companies

gebondenEngels9781137023889 28-11-2012

Offers an innovative perspective of managerial practices adopted by multinational companies. The authors examine the challenges they face in the global environment, headquarters-subsidiaries relationships as well as partnerships and networks they form across the world. Meer

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Rethinking the Future of Europe

gebondenEngels9781137024008 8-10-2014

Rethinking the Future of Europe has brought together three contrasting collections of contributions: the incrementalist perspective concerning the step by step development of Europe, the more radical reform/restructuring approach to the future of Europe, and a view of Europe from the outside. Meer

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Multinationals in Latin America

gebondenEngels9781137024091 2-12-2014

The book deals with cases about the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs. Meer

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Internationalization, Innovation and Sustainability of MNCs in Latin America

gebondenEngels9781137024121 8-11-2013

Presents research findings and theoretical developments in the International Business field, with special emphasis on the issues of internationalization, innovation and sustainability in Latin America. Meer

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M. Larsson

The Business of Global Energy Transformation

gebondenEngels9781137024480 25-9-2012

One of the first books to analyze business and financial aspects of sustainable transport and fuels systems and provides novel insights for researchers, managers, and politicians who work in energy and sustainability related areas. Meer

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Strategies for Longevity in Family Firms

gebondenEngels9781137024572 28-9-2012

The strategic concepts and tools illustrated in this book provide a framework for devising and implementing strategies favouring longevity of family-controlled business entities. Meer

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Making Negotiations Predictable

gebondenEngels9781137024787 11-12-2012

Everybody in business is involved in negotiating internally and externally. The impact of this can have consequences for revenue and profitability, so it is more important than ever to be an effective negotiator for business success. Meer

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Ronan Gruenbaum

Making Social Technologies Work

paperbackEngels9781137024817 7-9-2015

Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. Meer

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