Strategisch management

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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319169361 13-7-2015

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Meer

180,99

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Naresh K. Malhotra

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319169422 27-5-2015

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Meer

120,99

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Dominik Maximini

The Scrum Culture

gebondenEngels9783319738413 5-4-2018

This book is a guide for managers, Scrum Masters and agile coaches who are interested in agile organizational methods and who are planning to introduce Scrum at their own company. Meer

120,99

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Bharat S. Thakkar

The Future of Leadership

gebondenEngels9783319738697 15-6-2018

This book deals with leadership trends in the next decade and beyond. It critically examines how knowledge management can be used to address emerging societal and business issues, such as sustaining complex product quality, controlling automation generated unemployment, increasing cyber insecurity in virtual workforce environment, and unstable government and market trends. Meer

171,79

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Knowledge, Innovation and Sustainable Development in Organizations

gebondenEngels9783319748801 25-7-2018

This volume explores the ways in which knowledge and innovation impact business and economic sustainability, offering a wide-ranging and richly illustrated study of knowledge, innovation and sustainability of organizations from a dynamic capabilities perspective. Meer

144,99

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Management Innovation

paperbackEngels9783319352725 23-8-2016

Under a framework in which technology and organizational innovation are markedly separated, this book advances knowledge on the topic by exploring the antecedents of a firm’s adoption of organizational innovation and its performance consequences. Meer

120,99

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Vanessa Ratten

Sports Technology and Innovation

gebondenEngels9783319750453 20-5-2019

The aim of this book is to focus on the role of sports technology and the way that the innovation process is managed. This will help understand how technology is developed and integrated into the sports context. Meer

159,59

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Competence Management and Competitive Product Development

gebondenEngels9783319750842 15-3-2018

This monograph provides theoretical and practical perspectives on competency management as a key resource for producing competitive products. The authors develop and substantiate a law of dependence between competencies and emergence of new markets, and describe the practical aspects of developing competencies in high-tech companies. Meer

180,99

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Natalia Soebagjo

Doing Business in ASEAN Markets

paperbackEngels9783319824291 15-6-2018

The authors of this important book analyse the pitfalls and risks of doing business in ASEAN countries that are mostly absent in Western markets, covering various strategic, external, operational, and legal-cultural challenges for international companies. Meer

41,25

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Anna Moretti

The Network Organization

gebondenEngels9783319520926 5-7-2017

This book explores the basic traits of inter-organizational networks, examining the interplay between structure, dynamics, and performance from a governance perspective. Meer

74,19

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Energy Systems and Management

paperbackEngels9783319382036 13-10-2016

Readers of this work will find examinations of the current status and future status for energy sources and technologies, their environmental interactions and the relevant global energy policies. Meer

180,99

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Inclusive Leadership

paperbackEngels9783319869087 4-8-2018

Examining perceptions of leaders which are dependent on social and cultural contexts, this edited collection argues that in order to thrive and to understand the future business landscape, leaders must be inclusive and create followership. Meer

196,19

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Management of Competitiveness

paperbackEngels9783319365862 29-10-2016

This volume of selected articles is being released in light of the new economic, social and environmental challenges Europe and the United States have been faced with following the end of the Cold War and in the evolving era of globalization. Meer

120,99

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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366951 22-10-2016

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Meer

180,99

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Marko Nöhren

Enterprise Software Sourcing Performance

gebondenEngels9783319239248 5-11-2015

This book opens the “black box” of software sourcing by explaining how dynamic software alignment is established and how it impacts business performance outcomes. Meer

60,99

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Pravat K. Choudhury

Proceedings of the 1996 Multicultural Marketing Conference

paperbackEngels9783319386911 29-10-2016

This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. Meer

180,99

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Proceedings of the 1995 World Marketing Congress

paperbackEngels9783319386928 29-10-2016

This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. Meer

180,99

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Robert L. King

Minority Marketing: Issues and Prospects

paperbackEngels9783319386935 29-10-2016

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. Meer

120,99

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Proceedings of the 1993 World Marketing Congress

paperbackEngels9783319386959 29-10-2016

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Global Perspectives in Marketing for the 21st Century

paperbackEngels9783319386973 29-10-2016

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. Meer

180,99

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