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This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Meer
This book provides a framework and real case analyses concerning business architecture strategy and platform-based ecosystems. Firstly, the book introduces a framework of business architecture strategy and suggests an engineering process that employs a business architecture analysis system in which the various business best-practices information technology (IT) tools are integrated into an interface. Meer
This book provides cutting-edge insights into factors, issues and instruments that foster entrepreneurship and innovation in its various guises ,in India – the fastest growing economy in the world today. Meer
This book deals with behavioral responses of management of firms that make several decisions with respect to production, marketing, finance, organization of activities within divisions, and interrelations between divisions (including synergies between them and constraints placed on each other in the attainment of overall goals of the firm). Meer
This is the first of its kind book that describes key elements of enterprise data and analytics strategy, and prescribes a pragmatic approach to define the strategy for large enterprises. Meer
This book covers multiple areas such as technology and the type of application in aviation, tourism and hospitality with looking at current and future technology application, as well as in a rural tourism perspective. Meer
This volume presents the refereed papers given at the International Conference on Managing the Asian Century, held in Singapore in July 2013. The proceedings of this conference include original papers contributed by researchers from many countries on different continents. Meer
This book offers a systematic literature review and a set of empirical studies on supply chain integration. Supply chain management is recognized as an essential means for firms to achieve competitive advantages, in which supply chain integration is regarded as the core for operational excellence: shorter lead time, lower inventory, faster delivery, and higher product and service quality. Meer
This book offers a systematic literature review and a set of empirical studies on supply chain integration. Supply chain management is recognized as an essential means for firms to achieve competitive advantages, in which supply chain integration is regarded as the core for operational excellence: shorter lead time, lower inventory, faster delivery, and higher product and service quality. Meer
This book covers important issues related to managing supply chain risks from various perspectives. Supply chains today are vulnerable to disruptions with a significant impact on firms’ business and performance. Meer
This book presents an overview of the main research findings and case studies concerning education and skills for inclusive growth, green jobs and the greening of economies. Meer
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Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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