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This book provides cutting-edge insights into factors, issues and instruments that foster entrepreneurship and innovation in its various guises ,in India – the fastest growing economy in the world today. Meer
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. Meer
This book presents an overview of the main research findings and case studies concerning education and skills for inclusive growth, green jobs and the greening of economies. Meer
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Meer
This book examines how regulators and policymakers from nine different countries have dealt with Uber, and initiates a legal dialogue between different jurisdictions that could potentially pave the way to a harmonized approach in regulating Uber. Meer
This book breaks the boundaries of the single enterprise, proposing the symbiotic business model, and discussing business model design engineering as well as other new concepts, methods and ideas. Meer
This book clarifies the direction of business innovation using new ICT such as the Internet of things (IoT), artificial intelligence (AI), smartphones, and cloud computing through a series of case studies on successful trials and advanced businesses in the Asia-Pacific where many industry sectors have been growing successfully in the 21st century. Meer
This book is the first-ever authoritative work on the use and management of humor in the workplace. It is a practical guide for everyone involved: the humorists (‘jokers’), the targets (sometimes ‘victims’), the observers (‘audience’) and most of all the managers who have to ‘set the tone’ and encourage, control and manage humor. Meer
This book is the first one that comprehensively discusses cyberspace sovereignty in China, reflecting China’s clear attitude in the global Internet governance: respecting every nation’s right to independently choose a development path, cyber management modes and Internet public policies and to participate in the international cyberspace governance on an equal footing. Meer
In today's competitive marketplace, businesses must be entrepreneurial to succeed. This book argues that entrepreneurship allows businesses to adapt to changing economic conditions and societal needs. Meer
In today's competitive marketplace, businesses must be entrepreneurial to succeed. This book argues that entrepreneurship allows businesses to adapt to changing economic conditions and societal needs. Meer
This book explores and asserts that there are many different types of innovation but in order to bring about fundamental change to society the innovation must be entrepreneurial. Meer
This book targets the key issues of both research and practice in innovation and strategic management fields and is regarded as one of the important works explaining enterprises from the innovation system perspective. Meer
This book explores how the COVID-19 pandemic has changed entrepreneurial business practices and policies. The role of digitalization and de-internationalisation as part of entrepreneurial business thinking is discussed in this book as a way of keeping track with new research avenues. Meer
The exponential growth of disruptive technology is changing our world. The development of cloud computing, big data, the internet of things, artificial intelligence, machine learning, deep learning, and other related autonomous systems, such as self-driving vehicles, have triggered the emergence of new products and services. Meer
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