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Contemporary Cases in Retail Operations

Gebonden Engels 2000 9780333764800
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Contemporary Cases in Retail Operations is the ideal accompaniment for any student of retailing or those professionals newly working within the retailing sector. Each case demonstrates typical, day-to-day management problems, with a significant practical, problem-solving flavour. The case studies have clear learning objectives designed to encourage the reader to develop awareness and experience in the analysis and evaluation of retail business situations.

Specificaties

ISBN13:9780333764800
Taal:Engels
Bindwijze:gebonden

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Inhoudsopgave

Preface.- The Cases.- Retailing in Two Currencies; N.Alexander.- The Road to Empowerment at Sainsbury's;&nbsp; A.Arnold, M.McLean & C.Dutton.- B&Q Enfield: Staffing a Greenfield Operation; J.Austin & M.Partridge.- Store Merchandising and Effective Use of Space: The Safeway Experience of In-Store Pharmacies; G.Birtwistle.- Stress in Grocery Retailing; A.Broadbridge.- Managing the Impact of New Store Development: Trading Potential at Scottish Power Retail; I.Clarke & M.Pretious.- Sainsbury's: The Trifling Case of the Missing Trifle R.Cuthbertson & C.Moore.- European and UK Packaging Waste Legislation: The M&S Response; C.Hart & J.Fernie.- The Longest Night: Managing a Crisis Event at M&S; C.Hart.- Superdrug: The Route to Becoming More Innovative; H.Hill.- The Role of Category Management in Hair Colourants: Bristol-Myers S.Hogarth-Scott & I.Walters.- Concessions Management in Department Stores: The Debenhams Luggage Department; M.Kirkup & P.Gaffney.- CWS Retail; Responsible Product Development; J.Temperley & M.Kirkup.- Halfords Motor Oils (A): A Case of Success by Design; M.Kirkup, P.Walley & J.Temperley.- Halfords Motor Oils (B): Translating Consumer Needs into Products; M.Kirkup, P.Walley & J.Temperley.- 'Main New England' at Debenhams: Developing a New Range; G.Lea-Greenwood & C.Moore & B.Oldfield.- Sainsburys and Shaws: Reflections on Making an Acquisition a Reality; D.Musket.- Buying Operations at Boots the Chemist: The Case of a Product Range Update; R.Varley.- Being Smart Developing Customer Loyalty at Chelmsford Star Co-operative Society; P.Ward, H.Gardner & H.Wright.- 'Operation Retail': Marketing Location to Retailers; G.Warnaby.- Shrink Busters! A DIY Case in Financial Management and Control; R.Schmidt, B.Oldfield & D.Leaver.</p>

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        Contemporary Cases in Retail Operations