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Katelijn Quartier

E-book - epubThe Big Book of Retail Design (e-book)

e-bookEngels272 blz.9789401490443 4-7-2023

This Big Book helpt je beslissingen nemen bij het ontwerpen van winkels. Met de komst van e-commerce is de rol die fysieke winkels spelen dramatisch veranderd. Meer

18,99

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Wim Vermeulen

E-book - epubSpeak up now! (e-book)

e-bookEngels200 blz.9789401486262 18-10-2022

To make the shift to a sustainable future, major changes are needed from all of us. More than 80% of consumers are looking to companies to take the lead in this transition. Meer

18,99

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Stephen P. Robbins

Marketing Research with SPSS

PaperbackEngels9780273703839 10-4-2008

Marketing Research with SPSS Wim Janssens Katrien Wijnen Patrick De Pelsmacker Patrick Van Kenhove In the past, there have been Marketing Research books and there have been SPSS guide books. Meer

107,74

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Advertising

PaperbackEngels9780273760894 1-10-2012

If you want to understand the fast-moving and multi-faceted world of advertising, then this is the book for you. Featuring: - the history and development of the advertising industry - the academic thinking that underpins how advertising is practiced today - the strategies used in both conventional and digital advertising - extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning - insights into the creative advertising process and how messages and content are developed - the challenges of measuring and delivering tangible results - a wealth of contemporary examples from around Europe and beyond This book is packed with 'Minicases' and 'ViewPoint' features helping to give readers a practitioners’ perspective of the world of advertising. Meer

83,74

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Essentials of Marketing Research

PaperbackEngels9780273724339 11-4-2013

Essentials of Marketing Research by Naresh K. Malhotra, David F. Birks and Peter A. Wills Essentials of Marketing Research presents a clear understanding of the nature, scope and process of marketing research at an introductory level. Meer

107,74

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Tim Calkins

Breakthrough Marketing Plans

paperbackEngels9780230340336 21-12-2012

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Meer

47,42

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Emilio Cvitkovic

Competition

gebondenEngels9780333572191 8-12-1992

The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'. Meer

127,62

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Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin

Essentials of Marketing Research

PaperbackEngels9780357033937 22-8-2018

119,31

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Basic Marketing Research

PaperbackEngels9780357901847 26-7-2023

111,53

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Ira J. Haimowitz

Data Analytics for Business

PaperbackEngels9780367281489 20-12-2022

53,05

Verwachte levertijd ongeveer 11 werkdagen

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Ira J. Haimowitz

Data Analytics for Business

GebondenEngels9780367281502 20-12-2022

169,84

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James Harkin

Niche

PaperbackEngels9780349123004 2-8-2012

Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail Meer

16,21

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How to Market Computers and Information Technology

paperbackEngels9780333608142 18-6-1994

How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Meer

68,54

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S Rappaport

Listen First! Turning Social Media Conversations Into Business Advantage

gebondenEngels9780470935514 27-4-2011

"This superb book synthesizes the industry?s best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage. Meer

27,28

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J Steel

Truth, Lies and Advertising – The Art of Account Planning

gebondenEngels9780471189626 16-3-1998

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity––an approach that gains access to consumers′ hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising. Meer

54,97

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CA Preston

Event Marketing – How to Successfully Promote s, Festivals, Conventions, and Expositions, 2nd Ed ition

gebondenEngels9780470891070 23-3-2012

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Meer

97,81

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G Antonides

Cases in Consumer Behaviour

paperbackEngels9780471987819 28-4-1999

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. Meer

75,66

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P Baines

Introducing Marketing Research

paperbackEngels9780471497707 22-4-2002

The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Meer

65,98

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Wooing and Winning Business

paperbackEngels9780471253709 2-9-1998

35,59

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SS Raab

The Blueprint for Franchising a Business

gebondenEngels9780471856177 2-12-1987

Franchising is a fast–growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company′s chances of developing a successful franchise. Meer

49,42

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Examenboek NIMA Basiskennis Marketing

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Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

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Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

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TOP 5 Marketing

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Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

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Marketing Denken, Marketing Doen

Marketing

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