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Pagina 67 van 1.741 resultaten

Franchising Hospitality Services

GebondenEngels9781138148734 1-9-2016

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. Meer

189,47

Verwachte levertijd ongeveer 11 werkdagen

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G Elliott

Marketing 2e + iStudy Version 2 Registration Card

paperbackEngels9781118389003 14-10-2016

Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia–Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. Meer

122,01

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M Jensen

Setting Profitable Prices + Website – A Step–by–St ep Guide to Pricing Strategy––Without Hiring a Consultant

paperbackEngels9781118430767 12-3-2013

Time–tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important and difficult marketing problems companies face when launching new products. Meer

53,87

Verwachte levertijd ongeveer 16 werkdagen

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K Leroux Miller

Content Marketing for Nonprofits – A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

paperbackEngels9781118444023 18-10-2013

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow–up to The Nonprofit Marketing Guide: High–Impact, Low–Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Meer

49,71

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Vajre

Account–Based Marketing For Dummies

paperbackEngels9781119224853 27-5-2016

Grow your account list with an effective account–based marketing strategy Buyers have changed the B2B marketing game. Account–Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever–changing demands. Meer

31,60

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Customer Experience in Fashion Retailing

PaperbackEngels9781032453002 20-6-2024

Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing. Meer

58,28

Verwachte levertijd ongeveer 8 werkdagen

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Adrian N Havelock

You Can Do This! How To Succeed In Sales and In Life.

PaperbackEngels9780993292859 16-7-2018

20,59

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CCPS

Recognizing and Responding to Normalization of Deviance

gebondenEngels9781119506713 30-11-2018

154,02

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R Phillips

The Passion Conversation – Understanding, Sparking, and Sustaining Word of Mouth Marketing

gebondenEngels9781118533338 25-10-2013

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. Meer

27,43

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Yvonne McGivern

The Practice of Market Research

PaperbackEngels9781292331362 23-11-2021

Learn the techniques and practical tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers a well-rounded and thorough introduction to the practice of market and social research. Meer

78,94

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Dunlap

Everyday Sales Solutions: The Ultimate Manual for Driving Results, Impact, and Value

gebondenEngels9781394180240 27-6-2023

32,39

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Marketing Communications

PaperbackEngels9781292400327 19-1-2023

Support your students' understanding of the methods and issues surrounding Marketing Communications. Marketing Communications delivers a blend of academic and practitioner materials, covering how brands engage audiences. Meer

86,14

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Emilio Cvitkovic

Competition

paperbackEngels9781349128594 1-1-1993

The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'. Meer

122,99

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Marketing Management, Global Edition

onbekendEngels9781292358192 28-4-2021

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Meer

45,34

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The China-Latin America Axis

paperbackEngels9781349365579 16-12-2011

The impressive growth of trade and investments between China and Latin America has attracted the attention of the business world and policy makers. This book analyses the business of the main players at the country/region and company levels in the context of globalization and growing importance of emerging markets in the world economy. Meer

61,99

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Essentials of Marketing Research, Global Edition

PaperbackEngels9781292060163 26-6-2014

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Meer

99,34

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Selling Today: Partnering to Create Value, Global Edition

PaperbackEngels9781292060170 15-5-2014

For courses in Sales and Personal Selling. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. Meer

102,94

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S M A Moin

Storytelling in Marketing and Brand Communications

GebondenEngels9781032689425 12-7-2024

Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. Meer

197,01

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Marketing Management

PaperbackEngels9781292727035 12-6-2024

The undisputed global bestseller in marketing management that reflect changes in marketing theory and practice An encyclopaedia of marketing, the classic Marketing Management is considered as the authoritative book on the subject. Meer

95,74

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Marketing Management

PaperbackEngels9781292023410 30-7-2013

For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Meer

90,94

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Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

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Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

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Reserveer nu

Marketing Denken, Marketing Doen

Marketing

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