Marketing

Jean-Pierre Thomassen

AI-personalisatie strategie

'AI-personalisatie strategie' laat zien hoe organisaties AI kunnen inzetten om klantbeleving te optimaliseren, met herkenning, erkenning en maatwerk als sleutelprincipes.
32,50

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Guido Valkeneers
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Hamza Ouamari
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Anika Siepel
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Patrick Petersen
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Paul Postma
€ 36,50
€ 13,95
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€ 22,50
€ 9,95
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€ 21,99
€ 11,95
-67%
Sonja Schaap
€ 29,95
€ 9,95

TOP 5 Marketing

Superfijne klanten
Jos Burgers
Superfijne klanten
21,50
Op voorraad | Op werkdagen voor 23:00 besteld, volgende dag in huis | Gratis verzonden
1
ChatGPT als tweede Brein
Martin van Kranenburg
ChatGPT als tweede Brein
29,95
2
Relatietherapie voor klantliefhebbers
Harald Pol
Relatietherapie voor klantliefhebbers
29,99
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Het Contentkanon
Chantal Smink
Het Contentkanon
29,99
4
Het Handboek Category Management
Evelyn van Leur
Het Handboek Category Management
47,-
5

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Moustafa Turky
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Rob de Groot
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Sebastiaan Elsholz
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€ 34,99
Christoph Ruys
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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 74 van 1.742 resultaten
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PaperbackEngels9789814619479 28-8-2014
58,99
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9789811240799 20-6-2022
102,48
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9789814678575 10-7-2015
The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.  Meer
95,23
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9789811343254 9-2-2019
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges.  Meer
240,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9789811050060 11-10-2017
This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process.  Meer
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Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781118011614 6-5-2011
Give your business a successful credit and collections plan with this easy and clear guide Over 100,000 businesses have slow or non–paying customers.  Meer
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gebondenEngels9781118074510 4-9-2012
An expert′s guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World′s market of 350 million consumers, who collectively wield the ninth–largest economy in the world.  Meer
44,13
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781119953319 25-11-2011
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer–centric marketing to drive growth.  Meer
42,74
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781119961765 29-8-2014
Dozens of lively international case studies that help readers put core marketing principles in a real–world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization.  Meer
49,70
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paperbackEngels9781118389003 14-10-2016
Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia–Pacific region. Significantly, it is an original work rather than being an adaptation of a US text.  Meer
122,01
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gebondenEngels9781119002321 14-11-2014
Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer′s New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization.  Meer
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gebondenEngels9781118094020 30-12-2011
The definitive A–to–Z guide to researching, selecting, and starting a viable franchise business With more and more professionals looking for alternatives to traditional corporate employment, Become a Franchise Owner!  Meer
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paperbackEngels9781137382290 30-9-2015
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.  Meer
36,36
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paperbackEngels9781118730775 13-12-2013
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message – all at little or no cost.  Meer
24,65
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GebondenEngels9781138042148 23-1-2018
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.  Meer
218,46
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9781119326038 22-11-2016
Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting–edge handbook for customer experience.  Meer
30,23
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781119506713 30-11-2018
154,02
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781138113473 7-6-2017
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.  Meer
100,03
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GebondenEngels9781138148734 1-9-2016
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective.  Meer
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