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Pagina 75 van 1.742 resultaten

Sports and City Marketing in European Cities

PaperbackEngels9781138254824 27-2-2017

In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. Meer

72,02

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Customer Experience in Fashion Retailing

PaperbackEngels9781032453002 20-6-2024

Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing. Meer

58,28

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CH Hsu

Marketing Hospitality 3e

gebondenEngels9780471348856 4-2-2002

Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field–with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations. Meer

209,69

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Dalrymple′s Sales Management

gebondenEngels9780470169650 17-7-2015

Easily accessible, real–world and practical, Dalrymple′s Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. Meer

363,16

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Kathy Bonk

Strategic Communications for Nonprofits

paperbackEngels9780470181546 19-9-2008

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up–dated, nuts–and–bolts guide to helping nonprofits design and implement successful communications strategies. Meer

44,13

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CA Preston

Event Marketing – How to Successfully Promote s, Festivals, Conventions, and Expositions, 2nd Ed ition

gebondenEngels9780470891070 23-3-2012

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Meer

98,35

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S Rappaport

Listen First! Turning Social Media Conversations Into Business Advantage

gebondenEngels9780470935514 27-4-2011

"This superb book synthesizes the industry?s best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage. Meer

27,43

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R Phillips

The Passion Conversation – Understanding, Sparking, and Sustaining Word of Mouth Marketing

gebondenEngels9781118533338 25-10-2013

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. Meer

27,43

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Applying Relational Sociology

gebondenEngels9781137379917 18-12-2013

Edited by François Depelteau and Christopher Powell, this volume and its companion, Conceptualizing Relational Sociology: Ontological and Theoretical Issues, addresses fundamental questions about what relational sociology is and how it works. Meer

64,66

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Patricia SanMiguel

Social Media in the Fashion Industry

GebondenEngels9781032826561 7-10-2024

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Meer

204,54

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Plan for the Planet

GebondenEngels9781138414686 3-7-2017

The world struggles with increasing threats to global sustainability, caused by population growth, overuse of fresh water resources, depletion of biodiversity, and reliance on non-renewable energy sources. Meer

248,62

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Peter S. H. Leeflang

Advanced Methods for Modeling Markets

gebondenEngels9783319534671 6-9-2017

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. Meer

360,99

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Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319131405 6-2-2015

This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others. Meer

120,99

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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319131580 16-3-2015

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Meer

180,99

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Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319131610 30-1-2015

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Meer

120,99

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Uwe Sponholz

An Instructor's Manual to H2H Marketing Case Studies

gebondenEngels9783031490040 8-2-2024

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. Meer

66,99

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Complaint Management and Channel Choice

paperbackEngels9783319181783 1-6-2015

This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. Meer

60,99

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Elie Chrysostome

Capacity Building in Developing and Emerging Countries

gebondenEngels9783030167394 25-7-2019

This book explores new perspectives on how to improve the chances of success regarding capacity building in developing and emerging countries. Drawing on lessons learned in the course of six decades of capacity building research and practice, it identifies the required conditions for the success of capacity building efforts, and suggests that a radical change in mindset has become a critical aspect in developing countries. Meer

192,99

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George Bej

Lean CX

GebondenEngels9783110683684 6-4-2021

49,11

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Tim Law

The Future of Thermal Comfort in an Energy- Constrained World

gebondenEngels9783319001487 3-6-2013

The dissertation investigates the scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change. With his architectural background, the author demonstrates how a design methodology, not commonly adopted in scientific studies, may actually be a suitable way of dealing with a complex problem: the 'business as usual' scenario involving building science, sociological values and consumer behavior. Meer

180,99

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Word B2B meesterverleider - Praktische gids die je salesaanpak

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