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Whether it’s display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services. Meer
Everything you want to know about making positive changes to your website enabling it to get 1st page listings and climb to the top of the rankings of Google, generating huge quantities of targeted traffic and revenue. Meer
For undergraduate and graduate electronic commerce courses.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. Meer
Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. Meer
Looks at the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society. Appropriate for advanced undergraduate and graduate courses, this book moves from general concepts and examples of marketing databases to more specific data analysis techniques used to enhance the marketing process. Meer
Welcome to the second volume of the Kluwer International Series on ADVANCES IN INFORMATION SECURITY. The goals of this series are, one, to establish the state of the art of and set the course for future research in information security and, two, to serve as a central reference and timely topics in information security research source for advanced and development. Meer
The Internet is the world′s largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Meer
The eConsultant––written by bestselling author of the foundation text in IT consulting, The IT Consultant––is a hands–on guide for enhancing your consulting skills and helping your clients create successful strategies for the Network Economy. Meer
In this original and highly useful resource, Colin Rule a pioneer in the field of online dispute resolution (ODR) shows how ODR can be used to resolve conflicts which inevitably arise both online and offline in business and commerce. Meer
I3E 2001 is the first in a series of conferences on e-commerce, e-business, and- government organised by the three IFIP committees TC6, TC8, and TC11. Meer
This book brings together three great motifs of the network society: the seeking and using of information by individuals and groups; the creation and application of knowledge in organizations; and the fundamental transformation of these activities as they are enacted on the Internet and the World Wide Web. Meer
From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e–business. This second book in the MIT SMR series is aimed at those seeking to integrate e–business into their enterprises as a way of maintaining –– or establishing –– competitive advantage. Meer
The best Business Web sites at your fingertips24/7!
The Core Business Web: A Guide to Key Information Resources is an essential resource that saves you from spending hours searching through thousands of Web sites for the business information you need. Meer
The best Business Web sites at your fingertips24/7!
The Core Business Web: A Guide to Key Information Resources is an essential resource that saves you from spending hours searching through thousands of Web sites for the business information you need. Meer
The availability of effective global communication facilities in the last decade has changed the business goals of many manufacturing enterprises. They need to remain competitive by developing products and processes which are specific to individual requirements, completely packaged and manufactured globally. Meer
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