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In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. Meer
Schmieder shares a broad range of tools and pathways that family businesses across sectors use to stimulate, execute, measure, and reward innovation. The 50-plus family stories cited in this book will inspire any family enterprise to create a strategy and environment that can stimulate success for many generations to come. Meer
Managing Change is about implementing health care reforms, policies and programs into everyday practices. The book explores organizational change in health care as influenced by contemporary policy and management concepts, and presents and applies theoretical perspectives. Meer
Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large. Meer
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. Meer
This book considers the new business environment of modern-day Africa, addressing how management styles must adapt to societal changes across the continent. Meer
Although project management is a newly recognised profession, it deals with a number of significant challenges. We seem to operate in an unprecedented environment, rife with change, innovation and turbulence. Meer
This book offers a holistic view of some of the key questions in M&As in the biotechnology and pharmaceutical industries whilst attempting to bridge the gap between theory and practice. Meer
Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ‘why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format. Meer
Digital transformation is a multidimensional concept and involves many moving parts. Successful digital transformation requires a fresh approach to harnessing people, processes, technology, and data to develop new business models and digital ecosystems. Meer
Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shifting terrain. Meer
Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ‘why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format. Meer
The book contains a blueprint on how to start a transformation initiative. Starting with a high-level overview of what companies are seeking to achieve with a transformation platform, the book describes the common approaches used in today’s business world. Meer
This book explores the dynamic intersection of quantum computing and management strategy, offering an exploration of this cutting-edge technology's potential impact. Meer
This book is an attitude implementation guide filled with tools, real-world examples and global case studies that address an international audience. The book shares case studies, best practices, and mindsets, as well as exercises and checklists, to give a project managers and executives winning attitudes to attain project success. Meer
This book focuses on four types of organizations within the air travel sector: airlines, airports, aircraft manufacturers, and travel intermediaries. It provides a framework, tools, and insights to enhance collaborations by design in an age of increasing uncertainty. Meer
This book is an attitude implementation guide filled with tools, real-world examples and global case studies that address an international audience. The book shares case studies, best practices, and mindsets, as well as exercises and checklists, to give a project managers and executives winning attitudes to attain project success. Meer
This book describes four key foundations and 25 different actions leaders can practice to become more effective in training their eyes to see things tomorrow that are currently invisible. Meer
The need for restructuring and transforming business practices for the benefit of humanity and the environment is a major theme of this book. Interactivity and connectedness of people and things/data is transforming everything. Meer
The New MBA Playbook is designed to bridge the gap between the MBA classroom and real life, will be invaluable to potential and current MBA students, seasoned business executives seeking to refresh and update their skills, management consultants, successful entrepreneurs – and to anyone who simply refuses to stop learning! Meer
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