Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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The first ever comprehensive guide to family business succession planning. This book covers everything from what family business ownership is and how to structure ownership bylaws to business structure, leadership transition, and how a founder exits the business. Meer
Presents a comprehensive overview of governance in family enterprises including practical management knowledge in easy-to-use frameworks and interviews with renowned family enterprise owners and managers. Meer
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. Meer
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global. Meer
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury. Meer
Now in its second edition, this extended and thoroughly updated handbook introduces researchers and students to the growing range of theoretical and methodological perspectives being developed in the vibrant field of strategy as practice. Meer
Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews. Meer
Candid conversations with top leaders around the world on how they approached pitvotal moments in their careers
No Fear of Failure offers insightful, candid conversations with some of the world′s top leaders in business, politics, education, and philanthropy each giving a first–person account of how they approached crucial, career defining moments. Meer
Family Business Conflict Archetypes, Frames, Roles, and Tactics are discussed in this book with a view toward educating readers to the common conflict cycles that family businesses encounter. Meer
Second Stage Entrepreneurship shows the aspiring entrepreneur how to create significant growth as their company scales its way to the top through the development of organizational structure; from setting up an effective company culture; to structuring an effective sales team; to helping create stand out customer interactions. Meer
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Meer
Almost 400 years ago philosophers John Locke and David Hume implicitly defined communication as a tool for the transmission of pure ideas, stating that the ideas themselves are what matter, not the way in which they are expressed and exchanged. Meer
Rethinking the Future of Europe has brought together three contrasting collections of contributions: the incrementalist perspective concerning the step by step development of Europe, the more radical reform/restructuring approach to the future of Europe, and a view of Europe from the outside. Meer
Presents research findings and theoretical developments in the International Business field, with special emphasis on the issues of internationalization, innovation and sustainability in Latin America. Meer
The strategic concepts and tools illustrated in this book provide a framework for devising and implementing strategies favouring longevity of family-controlled business entities. Meer
A guide for new executives that explores how to create an overarching, enterprise-wide transformative program. The book provides a best-practice checklist for 8 core areas: Strategy Setting, Technology Alignment, Business Renovation, Project Management, Communications Renewal, Employee Engagement, Staff Transformation, and Organizational Design. Meer
In a field that's crowded with how-to coaching books and academic tomes on organization/leadership behavior, Destined to Lead breaks away from the crowd with its specificity and candor on how real cases unfolded in the hands in one of the world's most respected pioneers of executive coaching. Meer
Very few companies are successful in undertaking strategic transformation while maintaining long term superior financial performance. This book, by leading strategy experts, draws upon extensive interviews with business leaders and insights from companies faced with this challenge. Meer
Describes the decisions that led to the success of 16 software companies. The decisions are illustrated in detail, providing entrepreneurs with insights into what it takes to make a decision that can change the future of a company. Meer
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