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What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. Meer
This is the third volume of papers in the topical area of environmental management. Arising from work done by the International Centre for the Environment at the University of Bath, the papers address inter-disciplinary environmental themes particularly from a business and management perspective. Meer
This book focuses on how managers, faced with environmental discontinuities, should think about initiating, managing and sustaining a strategic change initiative. Meer
Lean Production transformed the way that companies think about production and manufacturing. This book provides a new challenge. It arises from the work of the Lean Aerospace Initiative at MIT and provides a new agenda and bold vision for the aerospace industry to take it out of crisis. Meer
This book sets out to examine small technologically innovative enterprises in Europe from the viewpoint of ten international researchers. Drawing on original empirical research, the contributions describe the different aspects of the business development and innovation process, including the creation and development of technology-based enterprises, the growth of the firm, different types of networking activities, and various development strategies when the firm is established. Meer
A business book from Nigel Travis, the British-born Chairman and CEO of American multinational Dunkin Brands, owners of Dunkin Donuts and Baskin Robbins ice creams. Meer
Stress has recently overtaken the common cold as the most common cause of sick leave in many European countries and is a major cause of concern for companies worldwide. Meer
This book introduces e-Roadmapping - a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organisations the old models of assessing the competitive landscape and forecasting a long-term strategy are dead. Meer
This book demonstrates to managers and investment analysts the value of analysing the long-run growth processes of corporations. The authors develop an approach for analysing and modelling the productivity growth of individual corporations and show the importance of corporate culture in determining firm performance in the long-run. Meer
Following on from his previous book, The Customer's Victory , François Dupuy here outlines how to manage a change process. Using practical examples from new case studies and discussion of current theories of organisational change this book explains how true organisational change can be effected in both private businesses and public organisations. Meer
In The Biotechnologists, a series of outstanding biotechnology entrepreneurs - from the USA, the UK and continental Europe - tell their own stories of how they played a part in the evolution of the biotechnology companies they founded and/or now run. Meer
Knowledge and information are the two most powerful competitive weapons of this era. Knowledge is power. Knowledge is money. Stock markets regularly value companies at five or ten times the book value of their physical assets solely because of their intellectual capital. Meer
To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. Meer
Mergers and acquisitions continue to grow rapidly in transaction numbers and volume worldwide, bringing about radical changes to the corporate landscape. Meer
Concurrent with the increasing complexity of the field of management, the need to re-examine the foundations from which its theories have advanced has become ever more important and useful. Meer
Anyone who has spent time in an organization knows that dysfunctional behavior abounds. Conflict is frequently avoided or pushed underground rather than dealt with openly. Meer
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